It’s not unusual for a business owner to ask me about keywords. It’s a familiar mindset—and one that made sense a decade ago. But search engines have changed, and so have users. Keywords alone won’t cut it any longer.
Not all great meetings happen around a table. Honestly, some of the best ones don’t even look like meetings.
WordPress gives you a lot of flexibility—and a lot of options when it comes to SEO plugins. The right ones can save you time and support your strategy. But the wrong ones just get in the way.
My team and I have…
Remember Clubhouse? During COVID, it felt like the next big thing. Invite-only. Audio-only. Live chats with celebrities and influencers. It gave people something fresh when everything else was locked down. But once the novelty wore off…
Let’s be honest—you may have never heard the term “Core Web Vitals” in your life. And if you have, there’s a good chance it sounded like…
When marketing your business, it can be tempting to chase every opportunity: post on every social platform, start an email list, run ads, film videos, and…
No paperclip here—Mailchimp prefers lighter loads. Link it; don’t attach it.
Even though Google rules the roost, it’s not the only game in town. Other search engines still serve millions of users—and in some niches, they matter more than you’d expect.
Your ideal client isn’t looking for a company to admire—they’re looking for a guide. Your unique story should show them how you help them win.
Google’s algorithm keeps SEO pros guessing, but testing reveals what works. From content quality to search intent, here’s what we know.