HubSpot is a powerful platform that combines marketing, sales, and customer service in one place. It’s a favorite among businesses and nonprofits for a reason, but let’s be honest—HubSpot can feel overwhelming. With so many tools, features, and customization options, it’s easy to get lost figuring out where to start or what to tackle next.
SEO can be one of the most valuable tools in digital marketing, but it’s also one of the easiest to mess up. When done wrong, it can mean wasted time, lower rankings, and missed opportunities.
Artificial intelligence (AI) is no longer a novelty in marketing—it’s a powerhouse of efficiency and creativity that has fundamentally changed how we work. At Backslash Creative, we don’t just use AI to automate tasks; we use it to enhance our expertise and amplify the value we deliver to our clients. The key is to treat AI like a brilliant assistant: great at handling the middle part of the process but always needing human guidance to ensure the final result is spot-on.
If you’re wondering whether Threads should be central to your business’s social media strategy, let me save you some deliberation: I have yet to run across a business where a “Threads-first” approach makes sense. But that doesn’t mean Threads doesn’t have value! If your goal is to make it easier for people to find and engage with you online, Threads can be a great addition to your overall strategy.
Managing your marketing efforts manually is like trying to steer a ship with a spoon. Sure, you could do it, but why would you want to when HubSpot’s marketing automation tools are available to streamline the process? Let’s take a closer look at how HubSpot helps you automate time-consuming tasks like scheduling social media posts, emails, and workflows—and how lists tie it all together.
We’re excited to announce that Backslash Creative has been featured on SocialAppsHQ’s list of the Best Web Designers in Oklahoma! It’s an honor to be recognized alongside some fantastic design agencies in the state.
LinkedIn is a powerful platform, particularly for business-to-business (B2B) interactions, but its usefulness depends on whether it aligns with your organization’s audience, capabilities, culture, and comfort level.
When I founded this agency in 2003, I had no idea where it would lead. Originally known as T&S Web Design, we have since rebranded twice, most recently becoming Backslash Creative in 2023. Over the years, our focus has expanded, our team has grown, and our vision has evolved, but our core values have remained constant. We’ve always been about people—our clients, our team, and our community—and we’ve worked hard to build a company that reflects that commitment.
Owning a domain name is key to maintaining a strong online presence. It represents your brand’s identity on the internet, but it’s important to remember that domain ownership is not permanent; it relies on regular renewals. So, what happens when you give up your domain name?
Integrating Mailchimp with your website can be a game-changer for your email marketing efforts. It lets you capture leads directly and automate the process efficiently. In this blog, I’ll guide you on creating and embedding effective signup forms on your site.