Did you know that a Google Plus Page for your company is great for helping your search engine rankings? And Google Plus is a great fit if any of your target market includes tech-savvy consumers or companies in the tech industry. If you’ve been waiting to set up a Google Plus Page, here are four tips to get you started.
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You had been meaning to blog for months, maybe even years. Now you’ve finally started, and you’re even sticking to a schedule. Hooray! Now that you’re actually writing blog entries on a regular basis, what do you do with them?
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For years, when clients have asked me to help them improve their search engine rankings, I have told them there are no guarantees. And while strictly speaking, that’s true, there’s a method we’ve been recommending to clients on for the last few years that has consistently made them appear more often in search engines, with better rankings than they had before. So what’s the secret?
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Your profile and Company Page on LinkedIn are only useful if people actually look at them. They may discover them on their own while searching, but there are certain steps you can take to share those links as well, therefore getting more exposure for your LinkedIn presence.
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Obtaining All-Star status on LinkedIn is great. But it’s really the minimum for a complete profile. By going the extra mile, you’ll come even more on searches on LinkedIn, and will even show up more when people search on websites like Google, and your LinkedIn profile is a result. So how can you go beyond All-Star status?
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Creating your account on LinkedIn requires some very basic information. And unfortunately, that’s where a lot of people stop. But part of the goal of LinkedIn is to show up more in searches, and to have your profile viewed more. And the best way to do that is to become a LinkedIn All-Star.
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As we already know, marketing online requires an audience. If you have no audience, you’re wasting your time marketing online. But many people trying to market their organization on sites like Facebook, Twitter, Google+, and LinkedIn struggle with building that audience. Last time, we looked at building your audience by doing them a favor. But taking one more step greatly increases your chances of getting them on board. Simply put…
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It’s pointless to market online without having an audience. Whether it’s Likes on Facebook, Followers on Twitter or LinkedIn, or people who have you in their Circles on Google+, you need to build an audience before you need an audience. So what can you do to build your audience online?
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When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
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Are you embarrassed by your online marketing efforts? Do you wish you could make some improvements, but don’t have the time or the know-how? We’ve got some awesome giveaways, prizes, and special deals for you throughout 2013!
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