But how can you use online video?

As you may or may not know, we officially launched our online video services this week. Who am I kidding—you probably do already know, we’ve been shouting it from every rooftop we could find!

And why? Well, for one reason, we’ve been working behind the scenes for a while to make sure we’re able to offer something really valuable. So we’ve been bursting to share the news once the time was right.

But another reason we’re excited? We really believe that online video is a valuable resource for a lot of organizations, especially done in an affordable, professional way.

Here are a couple ways we’ve seen online video serve the needs of our clients and ourselves.

Instructional videos

These include the PixelTV episodes you know and love, but instructional videos can be used in a variety of industries to share expertise and build audience trust.

Sixty-second videos

These are brief videos that can help you introduce yourself, your business, or even specific services to prospective clients.

We use sixty seconds as an estimate, because we find that a minute is a good amount of time to give an overview without getting into too much detail.

Of course, there are all kinds of other online videos you can share with your audience! Company culture videos, behind-the-scenes videos, client testimonials, step-by-step tutorials—you name it.

Online video gives you a completely different way for your target audience to interact with your organization. It can help you seem approachable and knowledgeable. You’re able to communicate a lot about your organization’s culture, values, and niche in an engaging, visually appealing way.

Interested in using online video for your organization, but not exactly sure how that would look? Let’s have a conversation about what you’d like to communicate.