How do nonprofit organizations use Facebook?

By Leann Priebe on September 28, 2022

By Leann Priebe on September 28, 2022

Facebook is an important marketing tool for nonprofit organizations. Facebook allows nonprofits to connect with their donors and followers in a more personal way, which can result in more donations and support. In this blog post, we will discuss how Facebook is used by nonprofit organizations and give one example of how a nonprofit uses it successfully. We will also provide some lessons other nonprofits can learn from this example.

How nonprofits can use Facebook

Facebook can be used in many ways by nonprofits. One common method is to use Facebook to share news and updates about the organization. This could include sharing new blog posts, announcing upcoming events, or highlighting recent achievements.

Another way nonprofits can use Facebook is to engage with their donors and followers. This could involve responding to comments and questions, starting conversations, and sharing photos and videos.

Nonprofits can also use Facebook to run ads and boost posts. Facebook ads allow organizations to target specific audiences with their message. For example, a nonprofit might target people who live in a particular area or who have shown an interest in similar organizations. Boosting posts allows nonprofits to reach more people with their content, often resulting in more engagement and donations.

A nonprofit that uses Facebook successfully

One example of a nonprofit that has used Facebook successfully is the Humane Society of the United States. The organization uses Facebook to share news, updates, and photos of animals that need to be adopted. They also use Facebook to engage with their followers and donors. For example, they often post questions or advice on their Facebook page and encourage people to comment with their answers. This helps to start conversations and build relationships with their supporters.

What can you learn from their example?

  • Facebook will only work for your organization if you’re using it.
  • Posting regularly is a key to engagement and success.
  • Animals get great engagement!

By following these tips, you can start using Facebook to benefit your nonprofit organization. When used correctly, Facebook is a powerful tool that can help you connect with more people and raise more money for your cause.

Need help with Facebook?

Want to use Facebook but need help? Maybe you don’t have the time to post consistently or don’t know what to post. We would be happy to talk and see if we’re a good fit for you and your nonprofit (or business). Feel free to reach out!

Ready to get started?

Ready to take your digital marketing to the next level? We're here to help. Let's talk.

Leave a Comment