While I’m a little biased, I think online marketing is great. But too often, people get confused on the difference between sales and marketing. And you can lose sales if you don’t understand the difference. Over the last few years…
Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.
When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?
With all the options for online marketing, it can feel overwhelming. If it’s not your full time job, it’s easy to think you’re okay having a website and maybe even updating social media or sending out an email when you have time. It’s easy to lose track of the big picture and not be consistent! Here are ten strategies you can use to make the most of your online marketing.
It’s fairly common knowledge that a website is necessary for just about every organization. But if you do have a website, it needs to be more than just an attractive online brochure. Are you making any of the following five mistakes with your website?
Do you know what the primary goal for your website is? What action do you want visitors to do? Not everyone knows the answer to those questions. But even if you do know the answer, ask yourself this: How easy is it for people to take that action?
Having an online audience is key to your marketing being effective. But before you can begin thinking about how to grow it, you need to figure out who is in that audience. Who would be interested in your services? Or in supporting you and your business? Let’s take a look at how to identify your online audience.
Picking a web design company can feel like an overwhelming task. You may have a lot riding on your investment. Without technical and marketing expertise, it can be difficult to know whether you’re making a good choice. Here are six warning signs you may be picking the wrong web designer.
Online statistics can be overwhelming! Many things can be measured when it comes to your website, Facebook page, email newsletter, or any other number of services. You may have a vague idea of what you need to be looking at, or you may not. You’re not alone! You need to start by setting an online marketing goal that ties directly back to a business need. Then, you can establish relevant benchmarks to measure that show progress toward that goal. So what does that look like?
If you’re just getting started marketing your organization online, all the options out there can get overwhelming. There are a lot of tools and options available. It can be challenging to even wrap your mind around it all!
I’ve organized a lot of the options out there into eight different tools and strategies. Although there’s a lot of overlap, this should help you understand what various online marketing options are out there.