It’s easy to feel lost when trying to market a business. You may find yourself stuck on how to pull customers in or how to drive purchases. With the flood of advertisements and other information that people see everyday, you’re probably struggling to stand out.
When you’re writing content for your website, developing social media, or working on marketing in general, there are six important questions to ask that will help you focus and be able to set yourself apart from the crowd — Who? Why? What? When? Where? How?
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All too often, clients come to me confessing that they feel like they’ve failed when marketing online on their own. I know that for every time I hear that confession, there are many others that are keeping their feeling of failure a secret.
For some of those, that frustration can easily be avoided, simply by sticking to some specific steps in a specific order.
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If you feel embarrassed because you feel like you’re failing on your Facebook page, email newsletter, blog, or YouTube channel, you’re not alone. Plenty of people get discouraged because they feel like they haven’t met with success marketing online.
If that’s you, the reality is that you may have just missed one key step, or gotten the steps a little out of order.
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It’s common to feel frustrated when marketing your company online. It doesn’t matter if you’re blogging, using social media, or sending out an email newsletter. If it doesn’t meet your expectations, you can feel like a failure.
But feeling like a failure is often simply a result of doing some key online marketing steps in the wrong order, or leaving out steps altogether.
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If you have that nagging feeling of failure when marketing your organization online, you’re not alone. Plenty of other people have felt the same way you have. The key is to move past that by figuring out what you did wrong, and correcting it.
In many cases, I’ve found that people had that feeling of failure because they were doing some key steps out of order. Or maybe they were leaving out some steps entirely.
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It’s common for people to experience frustration when marketing their business or nonprofit organization online. Time and time again, I’ve found the frustration stems from doing some key steps in the wrong order, or leaving steps out entirely.
Over the next few blog entries, we’ll take a look at the five steps for avoiding that feeling of failure when marketing online.
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People do business with those they know, like, and trust. If you want people to do business with you, you need some way of establishing that trust. That way, people will feel comfortable approaching you and doing business with you. But if you’re not careful, you may actually be losing that trust with your blog!
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Finally, we’re going to talk about the best way for a website to turn a profit, and that’s making actual money. There are a many, many ways for a website to make money, and we’ll talk about a few of those. First, you can sell advertising on your website, either directly or through a broker…
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Now that we’ve talked about saving time, let’s talk about saving money. This one is actually pretty easy to see from several standpoints. First, the flexibility of a website can save money over traditional marketing materials. Let’s say you have some marketing material printed up. 5,000 brochures, 5,000 business cards and 5,000 fliers. As is…
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This week, let’s talk about saving time with a website. After all, time is money, so saving yourself a few minutes here and a few minutes there will end up saving (and making) you money as well. One of the most common ways to save time is to simply answer the most common questions on…
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