One of the primary goals when marketing online is to get people to know, like, trust, and value you. Because that’s what it takes for people to do business with you, or so the saying goes. But one of the more challenging aspects of that is the trust factor. How can you get people to trust you online?
The key is consistency.
Things are coming together. Your ideal customers are coming to you in droves and business is booming.You’ve worked hard to figure out a marketing strategy that works for your business.
You could sit back and relax – leaving things just the way they are – content with “good.” Or you could sprint towards the finish line and go for “great.”
You’ve pegged down an ideal customer. You’ve built a marketing platform that appeals to their emotions. Visitors are staying longer at your website, but sales still aren’t what you want them to be.
What’s wrong? Your potential customers are probably confused and, as the marketing adage goes, “The confused mind buys nothing.”
The next step in working through the marketing exercise of “Who? Why? What? How? When? & Where?” is answering “What?” and “How?”
Have you ever been frustrated with how potential customers react to your marketing? Maybe they went to your website, stayed for a few seconds, and then clicked away.
You poured all that time and money into creating something you were proud of… and **thud** it falls flat the second you set it out into the world.
Working through the marketing exercise of “Who? Why? What? How? When? & Where?” you may have stumbled with “Why?” – you may have not given your potential customers a reason to care.
It’s easy to feel lost when trying to market a business. You may find yourself stuck on how to pull customers in or how to drive purchases. With the flood of advertisements and other information that people see everyday, you’re probably struggling to stand out.
When you’re writing content for your website, developing social media, or working on marketing in general, there are six important questions to ask that will help you focus and be able to set yourself apart from the crowd — Who? Why? What? When? Where? How?
All too often, clients come to me confessing that they feel like they’ve failed when marketing online on their own. I know that for every time I hear that confession, there are many others that are keeping their feeling of failure a secret.
For some of those, that frustration can easily be avoided, simply by sticking to some specific steps in a specific order.
If you feel embarrassed because you feel like you’re failing on your Facebook page, email newsletter, blog, or YouTube channel, you’re not alone. Plenty of people get discouraged because they feel like they haven’t met with success marketing online.
If that’s you, the reality is that you may have just missed one key step, or gotten the steps a little out of order.
It’s common to feel frustrated when marketing your company online. It doesn’t matter if you’re blogging, using social media, or sending out an email newsletter. If it doesn’t meet your expectations, you can feel like a failure.
But feeling like a failure is often simply a result of doing some key online marketing steps in the wrong order, or leaving out steps altogether.
If you have that nagging feeling of failure when marketing your organization online, you’re not alone. Plenty of other people have felt the same way you have. The key is to move past that by figuring out what you did wrong, and correcting it.
In many cases, I’ve found that people had that feeling of failure because they were doing some key steps out of order. Or maybe they were leaving out some steps entirely.
It’s common for people to experience frustration when marketing their business or nonprofit organization online. Time and time again, I’ve found the frustration stems from doing some key steps in the wrong order, or leaving steps out entirely.
Over the next few blog entries, we’ll take a look at the five steps for avoiding that feeling of failure when marketing online.