With all the options for online marketing, it can feel overwhelming. If it’s not your full time job, it’s easy to think you’re okay having a website and maybe even updating social media or sending out an email when you have time. It’s easy to lose track of the big picture and not be consistent! Here are ten strategies you can use to make the most of your online marketing.

It’s fairly common knowledge that a website is necessary for just about every organization. But if you do have a website, it needs to be more than just an attractive online brochure. Are you making any of the following five mistakes with your website?

Having an online audience is key to your marketing being effective. But before you can begin thinking about how to grow it, you need to figure out who is in that audience. Who would be interested in your services? Or in supporting you and your business? Let’s take a look at how to identify your online audience.

Online statistics can be overwhelming! Many things can be measured when it comes to your website, Facebook page, email newsletter, or any other number of services. You may have a vague idea of what you need to be looking at, or you may not. You’re not alone! You need to start by setting an online marketing goal that ties directly back to a business need. Then, you can establish relevant benchmarks to measure that show progress toward that goal. So what does that look like?

If you’re just getting started marketing your organization online, all the options out there can get overwhelming. There are a lot of tools and options available. It can be challenging to even wrap your mind around it all!

I’ve organized a lot of the options out there into eight different tools and strategies. Although there’s a lot of overlap, this should help you understand what various online marketing options are out there.

One of the primary goals when marketing online is to get people to know, like, trust, and value you. Because that’s what it takes for people to do business with you, or so the saying goes. But one of the more challenging aspects of that is the trust factor. How can you get people to trust you online?

The key is consistency.

Things are coming together. Your ideal customers are coming to you in droves and business is booming.You’ve worked hard to figure out a marketing strategy that works for your business.

You could sit back and relax – leaving things just the way they are – content with “good.” Or you could sprint towards the finish line and go for “great.”

You’ve pegged down an ideal customer. You’ve built a marketing platform that appeals to their emotions. Visitors are staying longer at your website, but sales still aren’t what you want them to be.

What’s wrong? Your potential customers are probably confused and, as the marketing adage goes, “The confused mind buys nothing.”

The next step in working through the marketing exercise of “Who? Why? What? How? When? & Where?” is answering “What?” and “How?”