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Articles about marketing mindset

Effective digital marketing during a crisis

By Tim Priebe | March 19, 2020

As I write this, most of the United States is practicing social distancing in an effort to slow down the spread of COVID-19, also known as the coronavirus. During any worldwide crisis—and even local crises—digital channels make communication easier than ever before. But if you haven’t developed a full-blown crisis communication plan, that can feel overwhelming!

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Picking a nonprofit marketing consultant

By Chloé Gee | January 29, 2020

Here at T&S, we love nonprofits. If you follow us on social media like Facebook or Instagram, you’ve probably seen us share news from our nonprofit friends, photos from when we volunteer, and even launches of nonprofit websites.

It’s true, we love working with nonprofits! But we know we’re not a good fit for every nonprofit. If you help or run a nonprofit and are looking for some marketing help, here are four questions to ask yourself as you’re talking with potential consultants and agencies.

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Don’t put all your digital marketing eggs in one basket

By Tim Priebe | September 25, 2019

Dealing with all the different digital marketing platforms can be overwhelming. It’s no surprise that so many businesses and nonprofits choose to focus all their marketing efforts on one platform. Focusing is important. When I speak at events, I often tell people to pick the platform that makes the most sense for their organization and focus most of their efforts there. However, you may have noticed that I said, “most of their efforts.” I definitely did not say, “all of their efforts.” That would be suicide!

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The rise of the mushy-gushy marketing empire

By Chloé Gee | February 13, 2019

What can marketing experts and business owners take away from the evolution of Valentine’s Day? It’s all about the emotional connection.

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How long does SEO take to start working?

By Tim Priebe | December 12, 2018

So your website doesn’t show up well in Google, and you’ve hired an SEO firm to help fix that. You’re paying them the big bucks, perhaps thousands a month. But you’ve been paying them for several months now and haven’t yet seen any increase in website traffic or business.
Should you be worried?

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Don’t put all your digital eggs in one basket

By Tim Priebe | May 30, 2018

You may get frustrated when Facebook, Google, or any other digital marketing platform makes changes. People frequently ask me about those changes, or they just complain to me about them. It’s very common. The biggest problem people have isn’t the change itself. It’s the frequent changes times the sheer number of platforms out there.

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Target audience matters

By Tim Priebe | February 7, 2018

When it comes to digital marketing, it can sometimes be tempting to take the shotgun approach of trying a lot of things just to see what works. I don’t know about you, but I am easily distracted, so trying a lot of things just wastes a lot of time, energy, and even money!

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How to vet nonprofit marketing consultants

By Tim Priebe | August 16, 2017

At T&S, we have worked with a lot of nonprofits. Probably because I’m known as a bleeding heart who really loves helping nonprofits, especially those who fall into the social services category.

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The tortoise and the hare: SEO edition

By Tim Priebe | March 15, 2017

Want fast SEO results? It’s easy to wish we could simply make an upfront investment and quickly shoot up to number one in the Google results! Unfortunately, that isn’t really the way SEO works

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The idiot’s guide to planning your online marketing

By Tim Priebe | January 10, 2017

Just kidding, you’re not an idiot. But this is a very simple guide to planning your online marketing.
Planning doesn’t come easy to everyone. Left to my own devices, I tend to take a ready, fire, aim approach. I have to work hard to actually plan!

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