We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.
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Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.
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LinkedIn is a hidden gem for people who want to grow their sales / business. There is a universal truth in business – people do business with people they know, like, trust, and value. LinkedIn, used properly, allows you to find prospects more quickly and shorten sales cycles greatly by using this mindset.
Let’s look at a specific method of using LinkedIn to get more business.
You’ve done it. You’ve been hearing forever that email newsletters are great, and you’ve finally sent out your first email newsletter. Or maybe you’ve been sending it out for months now, and you’d like to make some improvements. Or, let’s face it, you may hate your own email newsletter. Whatever the case, let’s take a look at four ways you can quickly improve your email newsletter.
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Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.
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An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.
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When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?
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When social media first came onto the scene, there was little effort put into tracking how effective it was. While it’s still all about relationships, now there are plenty of metrics that you can measure. Ready to get started tracking your social media efforts? Here are three things you should consider tracking and work on improving.
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Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time. But could you be making more use of your blog by looking at your analytics?
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In episode 34 of OOMPHcast, Tim is joined by Darrell Darnell, owner of Pro Podcast Solutions. Darrell first discovered podcasts when searching for other fans of the TV show LOST. He then began calling in to podcasts and then started hosting his own podcasts. After Darrell started receiving requests from other podcasters seeking help to get the quality sound that his podcasts had, he decided to go into business for himself and created Pro Podcast Solutions. Pro Podcast Solutions now helps podcasters all over the US and Canada with audio production, show notes, transcription, and more.
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