I’m Michela Owen, the newest team member here at T&S as of the writing of this article. I’m the team’s Marketing Strategist, aka the Content Wizard. I was born and raised here in Oklahoma City!
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In 2022 we saw some great #progress in the use of social media as a marketing tool for small businesses. Hashtags are a small piece of the puzzle when it comes to the larger context of your social media strategy.
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Having a website is an essential part of having an online presence, and WordPress is one of the most popular web development platforms available. It’s certainly our favorite, as we’ve been using it for over a decade.
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We all know that LinkedIn is a fabulous tool for making professional connections and building your network. But it can be hard to stand out from the crowd. That’s where the background image—a.k.a. header image—comes in.
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Have you ever been super excited to check out a website that you clicked on the link, and then you waited… and waited… and waited? We’ve all been there, and it’s not much fun. When a website takes forever to load, we tend to click away in frustration. And it also means that website will slip in Google’s ranking, eventually becoming nearly impossible to find when searching.
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We all know that volunteering is a decent thing to do with your free time, but why do we carve out time to do so as a team here at T&S?
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If you have a business that needs more exposure and brand awareness, Instagram might be for you. Whether you’re operating a franchise or running your own small business, the visual appeal of Instagram to many people is undeniable.
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People do business with people and organizations they trust. Generally, you build trust over time with consistency. But social proof—especially Google reviews—can help you take a shortcut to quicker trust with potential clients.
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I love Facebook, but I understand that not everyone does. One of my good friends deleted her Facebook account earlier this year. To be honest, it still weirds me out a bit.
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We’ve been a Mailchimp Partner for years, having first used the platform over a decade ago. They even had me present a case study on an international call. But can you—and should you—use Mailchimp as a CRM?
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