Is your website helping your business or hurting it? Our DIY website audit checklist walks you through 10 things you can check now.
Sure, quick projects can be fun—like a spontaneous weekend road trip. But if you ask us, the best partnerships are the ones that…
When someone lands on your website, there’s a chance they’re already poised to engage, not just casually browsing. If your site assumes everyone…
Joining Backslash Creative introduced me to a world where Sandler is a pivotal part of our culture. Thanks to Mike Crandall, Tim has well over a decade of Sandler experience and ensures that everyone on our team gets a dose of Sandler training regardless of…
Navigating the world of WordPress can be daunting if you’re new to it, especially when you encounter terms like “plugins” and “themes.” Don’t sweat it, though—getting a handle on these tools can completely change your approach to your website.
Your LinkedIn background is like the wallpaper in your professional living room. You don’t want it to scream “default gray box,” right? A polished background makes your profile look intentional, professional, and—dare we say—impressive.
Because it’s easy. Seriously, that’s it. Mailchimp is like the “easy button” of email marketing—perfect for anyone who just wants to get things done without a PhD in automation.
Managing social media for a nonprofit can sometimes feel like juggling a thousand things at once. You’ve got a mission to share, stories to tell, and donors to engage, all while figuring out the best way to connect with your audience on social media. Luckily, we’ve got your back with some fresh social media post ideas optimized for Instagram—though you can easily tweak these ideas for any platform.
When you think of SEO, images might not be the first thing that pops into your head. You’re probably thinking keywords, links, and maybe a sprinkle of meta tags. But images? Oh yes, images can play a significant role in boosting your SEO—if you know how to optimize them! So, let’s dive in and explore why images are the unsung heroes of your SEO strategy.
Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.