It’s clear that a big part of the future—and present—of digital marketing is online video. It’s been over a decade since Google bought YouTube for $1.65 billion, and it’s not just funny cat videos any more.
Read MoreVideo marketing is becoming a more common part of many organization’s online marketing plans. You may be seeing more videos on your Facebook page, and both Twitter and Instagram also offer video capability. And of course there’s my favorite, good ol’ trusty YouTube.
Read MoreOver 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.
Read MoreEpisode 23’s guest was none other than Jimmy Owens, the owner of DesignTunnel. Jimmy shared a number of tips about online video marketing, including info on both YouTube and Vimeo, and when one makes more sense than the other.
Read MoreYouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.
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