A key concept that many people miss out on when marketing themselves or their company online is the idea of giving before they get. You need to provide some sort of value, however small, before you can expect to ever receive anything in return. I recently performed an experiment on LinkedIn that demonstrates one way you could apply this concept.
Read More
Last month, Pinterest rolled out their business accounts. There’s currently not much difference between their normal accounts and business accounts. However, if we look at what’s historically happened on other social media websites, there will probably be more and more advantages for a business to have a business account.
Read More
Endorsements are a feature that LinkedIn is now trying to push over recommendations. An endorsement when someone says that you have a specific skill. It’s as easy as liking something on Facebook, and LinkedIn is now putting much more emphasis on endorsements than it is on recommendations. Unfortunately, endorsements, in their current form, are worse than useless. They’re extremely dangerous.
Read More
Every few months, messages make the rounds on Facebook about ways to copyright protect what you post on Facebook. It generally resurfaces as a result of some change to Facebook’s guidelines. Does it really hold any legal water? Let’s ask a lawyer!
Read More
Pinterest recently added the ability to verify your website. This is an easy way to make your brand stand out just a little bit more on their website. Best of all, the whole process just takes a couple minutes!
Read More
A few weeks ago, Twitter rolled out a few awesome changes that improved the way businesses (and people in general) can brand their Twitter pages. Now that the changes have been in place for awhile, it’s time to see what everyone has come up with. As with Facebook and Google+ designs, there are a few different strategies…
Read More
Blogging can be overwhelming for many business owners. You have to create a blog, or pay someone to do so. Then you have to come up with content week after week, more or less. In today’s social media world, the final step is to make sure the blog post is shareable across social media websites. And that’s more than just slapping a Facebook share and Twitter retweet option on there. Let’s take a look at the four elements of a good blog post that’s easily shareable.
Read More
Twitter has over 575 million accounts. Facebook reportedly has 901 million users. Yet neither of those are the biggest social network of all. So if you’re spending any time marketing your business on those platforms, you should definitely be investing time and/or money in what is the undisputed largest social network that even predates MySpace.…
Read More
A couple of days ago Twitter rolled out several new changes that will make branding your Twitter page easier and more fun. Following the lead of major social networks such as Facebook and Google+, Twitter has implemented some great new options that allow for more branding opportunities. Header Images The largest change is the addition…
Read More
Over the past few months, thanks to many of Google’s changes that make it more valuable, many businesses have been finding a home on Google+. In April, Google+ introduced cover photos to their personal and business pages. I decided to follow up on our 27 Fantastic Facebook Cover Photos blog and search Google+ for the…
Read More