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Articles about social media

Are You Marketing on the Biggest Social Network?

By Tim Priebe | October 1, 2012

Twitter has over 575 million accounts. Facebook reportedly has 901 million users. Yet neither of those are the biggest social network of all. So if you’re spending any time marketing your business on those platforms, you should definitely be investing time and/or money in what is the undisputed largest social network that even predates MySpace.…

Everything You Need to Know About the New Twitter Branding Capabilities

By Holly Kosec | September 24, 2012

A couple of days ago Twitter rolled out several new changes that will make branding your Twitter page easier and more fun. Following the lead of major social networks such as Facebook and Google+, Twitter has implemented some great new options that allow for more branding opportunities. Header Images The largest change is the addition…

20 Awesome Google+ Covers

By Holly Kosec | August 20, 2012

Over the past few months, thanks to many of Google’s changes that make it more valuable, many businesses have been finding a home on Google+. In April, Google+ introduced cover photos to their personal and business pages. I decided to follow up on our 27 Fantastic Facebook Cover Photos blog and search Google+ for the…

Google Plus Pages just became more powerful!

By Tim Priebe | July 23, 2012

Okay, I admit it. I ripped off my headline from an article I wrote last month on LinkedIn Pages being added to HootSuite. Rightfully so, because the same thing has now happened with Google Plus. That’s right, Google Plus just became a much more powerful tool, because you can now pre-schedule your updates in HootSuite along with other social networks like Facebook, Twitter and LinkedIn.

Follow us on LinkedIn, win a book or two

By Tim Priebe | July 2, 2012

LinkedIn can be a huge asset, especially for businesses in the B2B arena. And with HootSuite recently rolling out the ability to update your LinkedIn Company Page automatically with the rest of your social media, we’re sure to see an increase in LinkedIn usage by companies. If you’ve ever said to yourself, “Self, I should…

LinkedIn Company Pages just became more powerful!

By Tim Priebe | June 28, 2012

If you haven’t heard, HootSuite now supports LinkedIn Company Pages. If you have a HootSuite account, and haven’t been using LinkedIn as much as you would like, now is the time to add it to your normal, scheduled updates. And we’ve got two how-to guides to get you going.

The Pre-Kindergarten Guide to Social Media Engagement

By Tim Priebe | June 1, 2012

My five-year-old son recently suggested an update to my Facebook that produced more engagement than an average small business sees on their page. Let’s take a look at the components of that update and see how it can apply to you.

27 Fantastic Facebook Cover Photos

By Tim Priebe | March 9, 2012

Are you in need of inspiration for your Facebook page’s Cover Photo? Some of the big brand names (and many smaller companies, too) have already switched their pages over to the new Timeline look, even though the March 30th deadline is still a few weeks away. Holly and I recently sat down and combed through…

Don’t make these 4 Facebook Timeline Page mistakes

By Tim Priebe | March 1, 2012

On February 29th, Facebook rolled out Timeline for Pages. And boy, are there a lot of changes. And you only have until March 30th to figure them all out, because that’s when they’re forcing everyone to switch over. How can everyone get it all right? You don’t have to learn it all, you just have…

Do you need to be on Google+?

By Tim Priebe | February 24, 2012

If you’re a small business and are at all aware of the social media world, you’ve probably heard of Google Plus. The latest big-name newcomer to social media, Google’s social network is growing quickly. Since its traffic is not yet even close to Facebook’s, many small business owners are asking the question: “Do I really need to be on Google Plus?”