Why online video is the future of content marketing

By Tuan Pham on September 20, 2017

By Tuan Pham on September 20, 2017

The fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.

  • 45% of people watch more than an hour of Facebook or YouTube videos per week. (Hubspot)
  • By 2019, video will represent more than 80% of all internet traffic. (Cisco)
  • Including video in email can lead to a 200% – 300% increase in click rates. (Forrester)
  • Mobile video consumption rises 100% each year. (YouTube)

If those stats aren’t enough to convince you that video is important, consider how video can help your business.

Improve SEO

Video, as with any content, can exist online in multiple locations, such as YouTube, Facebook, or embedded on your website.

As people share your video content via mobile platforms, it drives more traffic to your website.

Hubspot reports that 65% of business decision-makers visit a website after viewing a branded video and that 39% of business decision-makers contact a company after viewing the branded video.

Boost engagement and conversion

Whether it’s your website or email newsletter or even your social channels, video increases engagement and conversions. In general, people engage at a higher level with videos that are two minutes or less. One study from Unbound reports that landing pages with video can increase conversation rates up to 80%.

Increase return on investment

In a study by ReelSEO, 73% of B2B marketers said video positively impacts their return on investment (ROI). Since video typically lives on one primary platform, it’s relatively easy to track your metrics for video over time, which proves the ROI.

More and more brands, both large and small, are using video as a powerful storytelling platform to connect with their audience and achieve results. Do you have a plan for leveraging video?

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