Articles about design

Need design inspiration for your website?

By Holly Kosec | November 15, 2017

Whether you’re creating a completely new website or refreshing an existing one, at some point your web designer is going to ask what you want the website to look like. What style? What colors? What logo, photos, or other elements?

Read More

How does your business card stack up?

By Holly Kosec | September 27, 2017

A few years ago, we did an analysis of business cards we had received at networking events. We looked at color, paper, size, orientation, information, and overall appearance. Since it’s been a few years, we decided to do a similar experiment on a new stack of cards.

Read More

Logo design process

By Holly Kosec | June 14, 2017

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

Read More

The right image size for social media

By Holly Kosec | October 25, 2016

Okay, I know I’m biased as a graphic designer, but sharing images on social media is a really important part of a social media plan. And there’s plenty of objective proof!

Read More

3 ways to make your logo more versatile

By Holly Kosec | June 7, 2016

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…

Read More

9 tips for a super email newsletter

By Holly Kosec | July 28, 2015

An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.

Read More

3 website redesign tips

By Tim Priebe | June 30, 2015

Individuals who are in charge of marketing for their business or nonprofit frequently approach me for advice when redesigning their website. They have had a site for years, but decided for various reasons the time is right to start over again. The question I get time and time again is, “What should I consider when redesigning my website?”

Read More

10 tips for your social media graphics

By Holly Kosec | June 9, 2015

Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!

Read More

Elements of a great YouTube thumbnail

By Holly Kosec | April 14, 2015

Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.

Read More

24 Facebook cover photo examples

By Holly Kosec | December 30, 2014

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

Read More