Articles about branding

Logo design process

By Holly Kosec | June 14, 2017

While my role here at T&S has recently shifted toward project management, I’ll always be a designer at heart. And one of the things I get to do is help our clients with their logos. There are essentially three different ways I do that.

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3 ways to make your logo more versatile

By Holly Kosec | June 7, 2016

Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…

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Case Study: Baxter Electric Heat & Air

By Tim Priebe | May 31, 2016

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.

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4 social media graphics mistakes

By Holly Kosec | January 12, 2016

Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.

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The risk with social media brand inconsistency

By Holly Kosec | August 25, 2015

Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.

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24 Facebook cover photo examples

By Holly Kosec | December 30, 2014

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

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OOMPHcast #17: Melissa Richey – Rebranding, blogging, and stories

By Tim Priebe | November 5, 2014

For episode seventeen, my guest was Melissa Richey, Marketing Coordinator at The Children’s Center Rehabilitation Hospital. Melissa shared the rebranding process they went through, the blogging strategy they use, and how they market online by sharing stories.

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How to win rabid fans by creating content people hate

By Guest Blogger | January 7, 2014

Everyone wants to be loved. The problem is, trying force people to love you doesn’t really work. Many people fall into the trap of over-tempering their marketing content and branding, because they want to appeal to everyone.

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The Whole Point – Value

By Tim Priebe | December 17, 2013

Whether you’re on social networks, working on your email newsletter, or blogging on your website, you should be working on getting others to Know, Like, Trust, and Value you. Value is a key component of that, because people that don’t know what you do or aren’t in the market for what you do won’t do business with you.

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The Whole Point – Trust

By Tim Priebe | December 10, 2013

When marketing online, you want people to Know, Like, Trust, and Value you. One of the more challenging aspects of that is getting people to trust you. So how do you do that? Getting people to Trust you requires that you Show Integrity. Let’s look at a few ways to visibly demonstrate integrity online.

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