Everyone wants to be loved. The problem is, trying force people to love you doesn’t really work. Many people fall into the trap of over-tempering their marketing content and branding, because they want to appeal to everyone.
Whether you’re on social networks, working on your email newsletter, or blogging on your website, you should be working on getting others to Know, Like, Trust, and Value you. Value is a key component of that, because people that don’t know what you do or aren’t in the market for what you do won’t do business with you.
When marketing online, you want people to Know, Like, Trust, and Value you. One of the more challenging aspects of that is getting people to trust you. So how do you do that? Getting people to Trust you requires that you Show Integrity. Let’s look at a few ways to visibly demonstrate integrity online.
A company’s branding is formed by a combination of the company’s name, culture, logo, and other design elements. Branding is responsible for sending out a cohesive message and feeling that defines your company to your customers. So who cares? Let’s take a look at the effects inconsistent branding can have, and why you should care.
One of the main components of a company’s brand are the colors. If your company is just starting out, or you’re looking to breathe some new life into your brand, there are a few things you should keep in mind as you’re deciding which direction to go.
Every business has a logo, or should. It’s the identifying symbol of your entire company. If you get this wrong, the reputation of your company could be at stake. So how can you make sure your logo isn’t sending all the wrong signals? Here are four steps to follow in your logo-making journey.
Many times when designing a website, I receive logos that are not in vector format. For those who may not know, vector images can be scaled infinitely, without losing quality, whereas a normal bitmap image will lose quality as it is scaled up, and even just saving the file repeatedly can lessen the quality.
Here at T&S we recently started creating favicons for all our clients’ websites. What is a favicon? Well, visit any popular website and take a look at your browser’s tab, or up at the address bar. You’ll see a small 16×16 icon. Each browser has a default icon (Internet Explorer 7 has the IE logo),…
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