If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?
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If you weren’t aware, we here at T&S use MailChimp for our email newsletter, and the email newsletters of our clients. Typically, we recommend that people focus on two email statistics: Opens and Clicks for individual campaigns. However, you can draw some interesting conclusions if you look at the email clients your subscribers are using. Fortunately, MailChimp makes that data super easy to access! Let’s take a look at…
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For a lot of people, the value of Instagram isn’t as immediately clear as platforms like Facebook and Twitter. And if you’re thinking of something like selfie photos, that’s not surprising. But when used the right way, Instagram is an effective way of reaching your audience where they’re at every day, sharing and viewing photos. So how are organizations using Instagram for business purposes?
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Like many YouTube watchers, I’m always on the lookout for both laughs and information. I want to watch videos on beauty, organization and mom stuff. But sometimes YouTube channel owners make it really difficult for me to do that. Here are some YouTube habits you and your organization should avoid.
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If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging about, and what’s not? We’ve developed a system…
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What’s in a name? A lot, when it comes to consistency across the web. If somebody searches for you on Twitter using your domain name, but your Twitter handle is different, your company’s Twitter feed might not show up. The same goes for platforms such as Instagram and LinkedIn. Without a consistent name across all of those platforms, potential customers will have trouble finding you. Figuring out an alias for your company isn’t always as straight forward as it sounds.
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LinkedIn can be a powerful marketing tool, as long as it’s a good fit for you or your organization. They’ve positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members. According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There’s also a good chance your connections and any others who have followed you will see it. So it’s an opportunity to make a good impression. If you’re willing to put in the time, here are six tips for putting your best foot forward with LinkedIn long-form posts.
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Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.
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I’ve now been at T&S Online Marketing full time for a couple months. To be clear, I’ve owned the company with Tim from the beginning, but recently transitioned to working at T&S full time. As the reigning Content Queen, I work with clients to coordinate the creation of blogs, social media and email newsletters, as well as other miscellaneous online marketing work. I’ve learned a lot in the last few weeks about marketing, a good office culture, and even some specifics on Tim in the office.
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Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?
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