LinkedIn currently provides two ways for you to share your thoughts on the platform—short status updates and longer, blog-length articles. You’ve probably even seen some of your connections sharing articles from their LinkedIn account. Sharing an article is a great way to increase your reach on LinkedIn and demonstrate your expertise in your field. Not all articles are created equal, though—here are a few tips to make sure yours has a better chance of being read and appreciated…
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You probably have an account on a few of the more popular social media sites—but do you know which platforms require you to have separate accounts for your personal account and your organization’s account?
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Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…
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Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter’s online presence, he wanted to focus on the value-add for their clients, and he didn’t want to be talked down to with jargon.
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Have you ever been to an event that you found out about through word of mouth, or because a friend of yours posted it on social media? We went to Heard on Hurd recently, and we had a great time, but it got me thinking—this was a huge event! How did they market it? I suspected that they…
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We love using Hootsuite to schedule social media posts ahead of time (it’s such a time-saver!) but there’s a lot more to it than that. Here are four less well-known uses for Hootsuite that you may want to add to your social media management plan.
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If you’ve ever been frustrated by our online marketing efforts, you may enjoy my fifth book we’ve just released, Online Marketing Mindshift. It is designed to help people—especially people at non-profits or small businesses who are wearing several hats—make the best use of their time and energy when they do online marketing for their organization. While you can find an excerpt…
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I spoke with a local business owner recently who had some questions about SEO (search engine optimization). During our conversation, what she shared revealed a lot of red flags. Knowing what I heard can help you know if you might be running a risk with unethical SEO, often known as black hat SEO.
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Do you feel like your organization could be getting more out of Facebook than you are? Look at your posts from your client’s perspective. Posts that receive a higher level of engagement, whether that’s liking, sharing, or commenting, will be…
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If you have a website, you’re almost guaranteed to have a domain name. But if you’re not careful, your domain name can expire and you may even lose it, which results in your website being offline.
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