In email marketing, a drip campaign is a series of emails that you send at set intervals over a period of time. They’re sometimes also called automated campaigns or lifecycle emails.
Read MoreWant to get started with online video? Great! But what type of video should you use? There are two big categories of videos: one-off video and video series. Which type you use depends on several factors, including your goal for using video and your budget.
Read MoreIn the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.
Read MoreA few years ago, we did an analysis of business cards we had received at networking events. We looked at color, paper, size, orientation, information, and overall appearance. Since it’s been a few years, we decided to do a similar experiment on a new stack of cards.
Read MoreThe fact that video is the future of content marketing is pretty undeniable at this point. In fact, experts were saying it was the future of content marketing a couple years ago—and the data continues to prove it.
Read MoreThe short answer is, yes, you should worry about website speed. Who cares, you might ask? People and Google. But if you want the long answer with some tips to go along with it, keep on reading.
Read MoreSEO is a popular topic these days, as it should be. Search engine rankings are important for businesses, and you should be actively working to improve your ranking over time.
Read MoreA lot of emails sent to a subscription list have content that changes each time, like what we call a blog delivery system or BDS newsletter. These emails are a simple way to get your new blog entry in front of people and help drive traffic to your website.
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