In the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.
SEO is a popular topic these days, as it should be. Search engine rankings are important for businesses, and you should be actively working to improve your ranking over time.
You’re probably familiar with social media—Facebook, Twitter, Instagram, and so forth. And you’re probably familiar with the concept of video marketing—using video to talk about your products, services, or other information for the viewer.
As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.
Okay, so last week I shared one strategic way to invest time (not money) to increase traffic to your website.
Some organizations have more time than cash as a resource, so time is a solution that makes sense in their worlds. But what if you have the opposite situation?
A lot of people I talk to are wary about putting a financial investment toward getting traffic to their site, because they’re not sure it will bring them any kind of return on that investment.
Want fast SEO results? It’s easy to wish we could simply make an upfront investment and quickly shoot up to number one in the Google results! Unfortunately, that isn’t really the way SEO works
Want to boost your SEO, but you’re not sure how? There are a lot of factors that go into your ranking in search engine results.
Let’s face it. Even though it’s very much an online world, there are those who still like to learn by reading a book. I read most of my books on my Kindle app on my iPad (instant gratification, anyone?), but physical books have their place as well.
When you search for something on Google, have you noticed that the first few results have a little green icon that says “ad” on them? Those search results are the product of paid advertising through AdWords.