I’ve used WordPress since 2009, and I’ve helped tons of people with SEO during that time. And every once in a while, I hear one of two things: “I hear WordPress is great for SEO.” or “I’ve heard WordPress is terrible for SEO!” So which one is true? As with most things in life, it just depends.
Read MoreEver received a negative review online and immediately started panicking? Or maybe you know that online reviews shape where and how you show up in Google results. It’s time to get more strategic about your online reviews!
Read MoreIf you have a website, chances are good that where you show up in Google is important to you. And if that’s the case, you may have heard that blogging on a regular basis helps you show up higher and better in search engine results.
Read MoreSo your website doesn’t show up well in Google, and you’ve hired an SEO firm to help fix that. You’re paying them the big bucks, perhaps thousands a month. But you’ve been paying them for several months now and haven’t yet seen any increase in website traffic or business.
Should you be worried?
Have you heard of keywords and key phrases as it relates to being found on search engines like Google? Keywords and key phrases are what search engine users enter into sites like Google, that businesses and nonprofits want to show up for. Well, a lot has changed over the years, and they don’t play the same role they used to.
Read MoreIn the early days of search engine optimization, there were lots of companies that used black hat tactics to improve rankings. Unfortunately, there are still some companies using such tactics today as well, although the search engines have gotten smarter and often recognize it.
Read MoreIn the olden days of search engine optimization (or SEO), it was all about keyword meta tags and description meta tags. (And yes, I’ve been around long enough to remember the olden days of SEO.) Meta tags played a huge role in your website’s SEO rankings, but their role has diminished so much that they no longer really impact your ranking at all.
Read MoreSEO is a popular topic these days, as it should be. Search engine rankings are important for businesses, and you should be actively working to improve your ranking over time.
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