If you have that nagging feeling of failure when marketing your organization online, you’re not alone. Plenty of other people have felt the same way you have. The key is to move past that by figuring out what you did wrong, and correcting it.
In many cases, I’ve found that people had that feeling of failure because they were doing some key steps out of order. Or maybe they were leaving out some steps entirely.
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When you’re running a business or working within a particular niche, it’s easy to to fall into the habit of making assumptions. The issues and concepts you deal with day-to-day may seem obvious and self-explanatory. Industry terms and buzzwords might slip into casual conversations with clients, because you assume everyone knows what you’re talking about.
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Everyone wants to be loved. The problem is, trying force people to love you doesn’t really work. Many people fall into the trap of over-tempering their marketing content and branding, because they want to appeal to everyone.
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It’s New Year’s Eve and many people are getting ready to charge into 2014 with a shiny new marketing plan. They’re going to blog every day and get more active on Twitter and LinkedIn. Potential customers will be impressed by the flood of content and updates. It’s going to be a great year. It’s going to be different—better than last year.
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One of the questions that comes up a lot when people ask me about blogging is “How long should my blog entries be?” I’ve struggled with the same issue and did a lot of research over the last couple of years to find out what other writers, content strategists, and marketing gurus think.
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Whether you’re on social networks, working on your email newsletter, or blogging on your website, you should be working on getting others to Know, Like, Trust, and Value you. Value is a key component of that, because people that don’t know what you do or aren’t in the market for what you do won’t do business with you.
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As we’ve discussed before, the whole point of marketing your organization online is to get people to Know, Like, Trust, and Value you. So what are some ways you can get someone to like your organization?
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What’s the whole point of marketing your business or nonprofit online? Too often, we can get bogged down with new tools, features, and changing capabilities. We lose track of what it’s really all about when we get caught up in the details. Really, the point of marketing online is pretty simple. And if you can keep it in mind, it makes decisions about online marketing a lot easier.
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Maybe you’ve got a lot of web traffic, but no one seems to stay on your site. No one leaves a comment. No one shares your links. When you ask people if they’ve read your most recent post they say, “Umm… Yeah, it was good. What was it about again?” They haven’t read it, because your blog is hard to read. You might have good ideas, but you aren’t following some basic rules.
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It’s a proven fact that simply having a picture with an article will increase your click-through rate, and capture your audience’s attention better, even if the picture isn’t the best. The goal, of course, is to have a relevant picture that conveys the message and feeling of your article. These quick tips will help you do that, just a little bit better.
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