So you’ve made your MailChimp account, or maybe you had T&S create it for you. Either way, now you’re ready to create your very first email newsletter. But how do you get started? MailChimp is definitely our favorite email newsletter management system, but it can be a little intimidating at first. Fortunately, it’s not too hard. Let’s take a look at how to get started.
Read More
Clint Williams, the Executive Director at Mary Abbot Children’s House, is addicted to our websites. But to be fair, we’re addicted to him as a client, too. In the past few years, we have had the opportunity to work on a total of six websites with Clint.
Read More
When marketing your organization, you could, theoretically, spend all your time on social media websites. But the return on your time invested starts to level out. That’s your point of optimization. It’s different for every company, and it can vary for different people in a given company. A big part of finding your point of optimization is deciding what social media website to spend the majority of your time on. When making that decision, you have to balance three things…
Read More
I recently started toying with a pretty neat presentation tool called Prezi. Prezi allows you to build presentations using either pre-built templates, or by creating custom templates of your own. You can see an example of one of our prezis by checking out our 10 Years of Awesomeness Celebration video.
Read More
Are you embarrassed by your online marketing efforts? Do you wish you could make some improvements, but don’t have the time or the know-how? We’ve got some awesome giveaways, prizes, and special deals for you throughout 2013!
Read More
A key concept that many people miss out on when marketing themselves or their company online is the idea of giving before they get. You need to provide some sort of value, however small, before you can expect to ever receive anything in return. I recently performed an experiment on LinkedIn that demonstrates one way you could apply this concept.
Read More
Last month, Pinterest rolled out their business accounts. There’s currently not much difference between their normal accounts and business accounts. However, if we look at what’s historically happened on other social media websites, there will probably be more and more advantages for a business to have a business account.
Read More
Endorsements are a feature that LinkedIn is now trying to push over recommendations. An endorsement when someone says that you have a specific skill. It’s as easy as liking something on Facebook, and LinkedIn is now putting much more emphasis on endorsements than it is on recommendations. Unfortunately, endorsements, in their current form, are worse than useless. They’re extremely dangerous.
Read More
Have you received a bill for your domain name in the mail? You may be getting scammed. If you receive what looks like a bill for your domain name in the mail, it may be a company practicing some questionable (at best) marketing tactics. There are several ways to know if the bill is a scam.
Read More
Every few months, messages make the rounds on Facebook about ways to copyright protect what you post on Facebook. It generally resurfaces as a result of some change to Facebook’s guidelines. Does it really hold any legal water? Let’s ask a lawyer!
Read More