Clint Williams, Executive Director of The Mary Abbott Children’s House was my guest for this episode. Clint shared his experience with us, including advice to start with goals, then back into tools. He also shared why his organization chose to use an email newsletter, and how nonprofits should choose donor management software, which applies to CRM software in the for-profit world.
Read MoreSmartphone applications can be powerful tools for engaging customers and building loyalty. But, if executed poorly, they can also do a lot of damage to your brand and turn previously passionate fans away from your business. Will you be throwing your money away?
I get a lot of questions from small business owners as to whether or not they should be working on a mobile app to market their business instead of investing in traditional or online marketing. Ninety-nine percent of the time, the answer is “no.”
Read MoreOne problem that I see clients often have is the inability to easily edit their photos to put on the web. Although I’ve given some suggestions in the past on how to simply resize your photos for the web, sometimes your photos may need a little more tweaking than just a quick resize. Not everyone can afford expensive software to edit photos, so that’s why I’d like to share a few powerful, affordable options that you can try out.
Read MoreJC Riley with AFH Marketing was my guest for this episode. JC shared his experience with us, including advice to not keep all your eggs in one basket. He also talked about specific advantages to email marketing, and the potential dangers of pay per click on search engines and social media.
Read MoreIf you’re just getting started marketing your organization online, all the options out there can get overwhelming. There are a lot of tools and options available. It can be challenging to even wrap your mind around it all!
I’ve organized a lot of the options out there into eight different tools and strategies. Although there’s a lot of overlap, this should help you understand what various online marketing options are out there.
Read MoreMy guest for this episode was Mike Koehler, with Smirk New Media here in Oklahoma. Mike talks about how you should start your online marketing by listening. And when you do start sharing, Mike has the right mix for content, which he calls the 3 C’s. Also, Mike talks about the advantages of experimenting with a personal account first, and why dermatologists shouldn’t talk about their sandwiches online.
Read More