Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.
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While LinkedIn has very robust profiles, their Company Pages are a little more limited. As a result, it can often be a challenge for business owners, marketers, and nonprofits to integrate their organization’s marketing into LinkedIn. Here are some straight forward tips for integrating your organization’s marketing with your LinkedIn presence.
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From time to time, someone will ask me about linking social media websites together to make it less work when they update them. For example, if they update Facebook, they might want to automatically update Twitter with the same information.
I’ve found it quickly gets confusing when someone has LinkedIn connected to Twitter connected to Facebook, or some variation of that idea. To make matters worse, that kind of setup tends to break a lot and causes quite a bit of frustration.
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Did you know that a Google Plus Page for your company is great for helping your search engine rankings? And Google Plus is a great fit if any of your target market includes tech-savvy consumers or companies in the tech industry. If you’ve been waiting to set up a Google Plus Page, here are four tips to get you started.
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If you’re anything like me, you may be subject to the occasional bouts of laziness. The only problem is that to market online effectively requires consistency. Whether it’s blogging, social media, or your email newsletter, you’ve got to demonstrate consistency to get people to know, like, and trust you. How can you do that and still be lazy?
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Okay, I admit it. I ripped off my headline from an article I wrote last month on LinkedIn Pages being added to HootSuite. Rightfully so, because the same thing has now happened with Google Plus. That’s right, Google Plus just became a much more powerful tool, because you can now pre-schedule your updates in HootSuite along with other social networks like Facebook, Twitter and LinkedIn.
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If you haven’t heard, HootSuite now supports LinkedIn Company Pages. If you have a HootSuite account, and haven’t been using LinkedIn as much as you would like, now is the time to add it to your normal, scheduled updates. And we’ve got two how-to guides to get you going.
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