Zach Nash, creative manager for the City of Oklahoma City, was my guest for episode fourteen of the podcast. Zach shared how the City of Oklahoma City got on Twitter, how being prepared ahead of time helps, and the importance of keeping your own copy of your content.
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This summer I had the amazing opportunity to contribute a t-shirt design to the geeky Harry Potter convention LeakyCon. This was my third year to go to LeakyCon, and already it was shaping up to be the best one yet. It all started out with a design contest in July.
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People do business with those they know, like, trust, and value. A huge part of that is trust. People trust you in part when you establish yourself as an expert before they even meet you. So how can a blog help you establish that expertise?
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Terrell Sanders, founder and president of Main Street Enterprises, was my guest for our thirteenth episode. Terrell shared why church staff should use their personal accounts on Facebook, how targeting specific audiences on Facebook can be done, and some common concerns churches have about getting on social media.
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Social media management can be a challenge. You have to worry about setting up sites like Facebook, Twitter, Google+, and LinkedIn the correct way. You have to share updates on a consistent basis. And you need to build your audience.
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YouTube has been the second most popular search engine since 2008, beating out all other search engines except Google. And Google actually owns YouTube, and incorporates videos into its main search results. Also, almost all adult Internet users have watched videos online.
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Mike Hoang was my guest for episode twelve. Mike is with KM Marketing. He shared three tips for online marketing, what the mindset of the typical Facebook and Twitter user looks like, and a specific tip for Facebook involving photos.
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So you have a website for your organization, and you like it pretty well. You’re online, and it seems to get the job done. But how do you know whether or not your website could benefit from a facelift? Is it worth the time, effort, and investment to travel down that road?
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Picking out the right font for a project can be a difficult task, and if you have as many fonts as I do on your computer, it can also be very time-consuming. That’s where my new favorite typography tool, wordmark.it, comes in handy.
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My guest for episode 11 was Jill Castilla, President & CEO of Citizens Bank of Edmond. Jill shared how looking at social media as conversations has helped, why Twitter is her social media platform of choice, and the story of how Citizens Bank accidentally ended up on YouTube.
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