For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.
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Online statistics can be overwhelming! Many things can be measured when it comes to your website, Facebook page, email newsletter, or any other number of services. You may have a vague idea of what you need to be looking at, or you may not. You’re not alone! You need to start by setting an online marketing goal that ties directly back to a business need. Then, you can establish relevant benchmarks to measure that show progress toward that goal. So what does that look like?
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For episode 20, I was the guest, talking about LinkedIn. I shared the difference between a personal presence and organization presence, then I shared tips for both your personal presence, and your LinkedIn business page.
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In June 2014, LinkedIn introduced background images on the profiles of their Premium members. Since then, they have decided to open up this feature to all members. Because LinkedIn is meant for your online professional presence, it’s important to make sure that your profile looks as good as possible.
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One of the things we love about MailChimp is how easy their analytics are to understand. That said, sometimes it isn’t obvious how to actually make use of the information. Let’s take a look at a three campaign analytics that are easy to understand, and some ways you can use them.
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For episode 19 of the podcast, my guest was Matthew Barnett, SEO Strategist with VI Marketing and Branding. Although he lives in Kansas City, Missouri, he works with a lot of companies in Oklahoma City because his company is based out of OKC.
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When you first sign up for MailChimp, you set up your account, create your list, and create a template. Those are typically all one-time activities. So once those are done, it’s time to start creating Campaigns.
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We love anything that makes our clients’ lives easier. A couple years back, MailChimp rolled out their drag-and-drop template creator. This has been great for both us and our clients, because creating a MailChimp template is even easier than it ever was before. You’ve seen in our last two blogs how to create your MailChimp account, and create your first list. Now that you have those taken care of, it’s time to use that awesome drag-and-drop interface.
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For our 18th episode, I interviewed Jared Miller, Digital Strategist at Third Degree Advertising in Oklahoma City. Jared shared why you should be nurturing your leads online, the benefit of long form content, and the different types of online content to use.
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MailChimp is a great option if you’re looking to create an email newsletter. In fact, they’re our recommended provider because our clients find them easy to use. Last time we talked about creating your MailChimp account. The next step is to make your List.
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