Some people don’t care about how they show up in search engines, while others do. And to some businesses, mobile presence isn’t a huge deal, while to others it’s everything. Plenty of people care about both mobile and SEO.
If you care about both, and you don’t know what Google has planned for April 2015, you may be in trouble!
Read MoreBob Peterson with WSI Internet Consulting was the guest for episode 27. Bob shared how to go beyond a website as just an online brochure, how to look at your business to decide the direction of your online marketing, and how to use buyer personas.
Read MoreThere’s definitely something to be said for clean, simple website design. However, you should consider making sure each page (and blog post) of your website has a hero image. So what is a hero image, and why might each page of your website need one?
Read MoreThe guest for episode 26 was Tamara Walker, the owner and founder of MomRN.com and host of the Ask MomRN show. Tamara shared her experience marketing and sharing her medical expertise online since 2001. She shares how the barrier to entry is lower now than it was in 2001, why she moved a lot of her activity from Twitter to Facebook, and the power of focusing on just a few platforms.
Read MoreDo you know what the primary goal for your website is? What action do you want visitors to do? Not everyone knows the answer to those questions. But even if you do know the answer, ask yourself this: How easy is it for people to take that action?
Read MoreEpisode 25’s guest was Joel Gavin, the Director of Marketing & Communications for the Oklahoma Arts Council. Joel shared his experience with online marketing for a government agency, including his experience with the web, social media, and email marketing.
Read MoreFor many organizations, an email newsletter makes a lot of sense. It means people have invited you into their inbox. And as long as you provide value, they’ll usually let you market to them as well. So how do you build and grow your email list?
Read More