My guest for episode 9 was Elizabeth Caldwell, Communications Specialist at Girl Scouts of Western Oklahoma. Elizabeth shared how they use Facebook Insights, the pros of being a local presence of a national organization, what “theme days” are, and how the Girl Scouts use the iOS Facebook Pages app.
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If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?
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My guest for episode 8 was Gunnar Hood with WSI Digital Marketing. Gunnar shared his expertise on the digital ecosystem, including the four pillars of online marketing, the importance of analytics, and even how the internet used to be like homes on Little House on the Prairie.
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T&S Web Design has been around since 2003. When we originally started, there was usually one website per organization, and that’s how you did all your online marketing. Boy, have things changed! And that’s why, after 11 years of operating under the same name, we’ve changed our name to T&S Online Marketing. Here’s just a few things…
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Gary England, vice president of News 9 in Oklahoma City was my guest for this episode. Gary shared his experience representing himself on social media sites like Facebook and Twitter. He shared his following strategy on Twitter, his technique when people make him mad online, and how and why he shares information about his personal life online.
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Social media in general has been moving more and more toward the visual end of the spectrum. All the major players have been putting emphasis on photos and images, with LinkedIn being no exception.
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If there’s anything constant in the world of social media, it’s change. Although LinkedIn tends to be more stable than some other platforms, it goes through its share of changes as well. June 4, 2014, LinkedIn made several significant changes for premium members, including a new, less expensive plan.
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Clint Williams, Executive Director of The Mary Abbott Children’s House was my guest for this episode. Clint shared his experience with us, including advice to start with goals, then back into tools. He also shared why his organization chose to use an email newsletter, and how nonprofits should choose donor management software, which applies to CRM software in the for-profit world.
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JC Riley with AFH Marketing was my guest for this episode. JC shared his experience with us, including advice to not keep all your eggs in one basket. He also talked about specific advantages to email marketing, and the potential dangers of pay per click on search engines and social media.
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If you’re like many others, the challenge in posting on a regular basis is that when it comes time to sit down and write your social media, you can’t think of what to share. It’s not what you couldn’t share something helpful to your target market, you just get writer’s block when it’s time to actually do it. To help, let’s look at 10 social media update ideas from my book, 102 Tweets.
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