Some people don’t care about how they show up in search engines, while others do. And to some businesses, mobile presence isn’t a huge deal, while to others it’s everything. Plenty of people care about both mobile and SEO.
If you care about both, and you don’t know what Google has planned for April 2015, you may be in trouble!
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Bob Peterson with WSI Internet Consulting was the guest for episode 27. Bob shared how to go beyond a website as just an online brochure, how to look at your business to decide the direction of your online marketing, and how to use buyer personas.
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There’s definitely something to be said for clean, simple website design. However, you should consider making sure each page (and blog post) of your website has a hero image. So what is a hero image, and why might each page of your website need one?
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The guest for episode 26 was Tamara Walker, the owner and founder of MomRN.com and host of the Ask MomRN show. Tamara shared her experience marketing and sharing her medical expertise online since 2001. She shares how the barrier to entry is lower now than it was in 2001, why she moved a lot of her activity from Twitter to Facebook, and the power of focusing on just a few platforms.
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If you’re like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others. So how can you integrate your social efforts into your website?
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Do you know what the primary goal for your website is? What action do you want visitors to do? Not everyone knows the answer to those questions. But even if you do know the answer, ask yourself this: How easy is it for people to take that action?
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Episode 25’s guest was Joel Gavin, the Director of Marketing & Communications for the Oklahoma Arts Council. Joel shared his experience with online marketing for a government agency, including his experience with the web, social media, and email marketing.
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For many organizations, an email newsletter makes a lot of sense. It means people have invited you into their inbox. And as long as you provide value, they’ll usually let you market to them as well. So how do you build and grow your email list?
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In general, the more active you are on Twitter, the more followers you’ll be able to get regardless of the specific tactic used. Time and consistent tweeting can net you thousands of Twitter followers, however, a lot of those won’t be in your target market. So how can you get targeted Twitter followers?
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The guest for episode 24 was Carl Britton Jr., President of In Their Face Marketing. Carl shared some lessons he has learned working with independent pharmacies, and other industries, on their social media. Learn about why every company should have a Facebook ad budget, the advantage small local companies have when marketing online, and much more.
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