Blog

Articles written by Holly Kosec

9 tips for a super email newsletter

By Holly Kosec | July 28, 2015

An email newsletter is a great way to keep in contact with existing and potential clients on a regular basis. But, with all of the options available, it can be hard to figure out what your newsletter should look like, what content should be in your newsletter, or even where to get started. Here are 9 tips you can use to make sure you have a super email newsletter.

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10 tips for your social media graphics

By Holly Kosec | June 9, 2015

Social media graphics are a great way to engage with your audience, and catch their attention. But getting started with your graphics planning can feel a little daunting at first, especially with all of the possibilities out there. You may not even know where to start, and that’s okay!

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30 must-read online marketing blogs

By Holly Kosec | May 5, 2015

One of the best ways to keep up-to-date on all of the latest news in the marketing world is to keep tabs on some of the most active, applicable, and cutting-edge marketing blogs on the web.

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Elements of a great YouTube thumbnail

By Holly Kosec | April 14, 2015

Over 300 hours of video are uploaded to YouTube every minute, so it’s no wonder that the competition is increasing. Viewers quickly scroll through lists upon lists of videos, searching for something that looks interesting, helpful, or amusing. This is why the thumbnail for your YouTube videos is one of the most valuable assets you have in marketing your videos.

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27 more LinkedIn background images

By Holly Kosec | March 24, 2015

Haven’t uploaded a background image to your personal LinkedIn profile? Well, you’re in luck! We have a brand new batch of background images that may be the perfect fit for your profile.

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How to identify your target online audience

By Holly Kosec | January 27, 2015

Having an online audience is key to your marketing being effective. But before you can begin thinking about how to grow it, you need to figure out who is in that audience. Who would be interested in your services? Or in supporting you and your business? Let’s take a look at how to identify your online audience.

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The insider’s guide to domain names

By Holly Kosec | January 13, 2015

Whether you’ve never had a website or have had one for years, you may benefit from some guidance on domain names. You may be fine with the one you have, or you may need some guidance in picking a new domain name. This quick insider’s guide will help you make sure you have the best domain name for your organization.

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24 Facebook cover photo examples

By Holly Kosec | December 30, 2014

For small organizations, it’s easy to put up a Facebook cover photo, then forget about it while it get stale. However, changing it out from time to time can help get additional attention to your organization. But what should you change it to? Let’s take a look at examples from 24 different companies and brands, grouped by strategies.

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24 LinkedIn background images

By Holly Kosec | December 16, 2014

In June 2014, LinkedIn introduced background images on the profiles of their Premium members. Since then, they have decided to open up this feature to all members. Because LinkedIn is meant for your online professional presence, it’s important to make sure that your profile looks as good as possible.

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Creating your MailChimp template

By Holly Kosec | November 25, 2014

We love anything that makes our clients’ lives easier. A couple years back, MailChimp rolled out their drag-and-drop template creator. This has been great for both us and our clients, because creating a MailChimp template is even easier than it ever was before. You’ve seen in our last two blogs how to create your MailChimp account, and create your first list. Now that you have those taken care of, it’s time to use that awesome drag-and-drop interface.

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