Ideally, you’ll be able to use your organization’s logo in all kinds of situations: on your website, on print work, on promotional banners, on those stress balls you sometimes pick up at conferences… You get the idea. But often…
If you use Hootsuite, you may know how much of a relief it is to have social media posts scheduled well ahead of time. You can plan out your social media for a certain length of time and schedule everything to publish on the days and times you choose.
You may (or may not!) have noticed, but last week we rolled out a new, 100% more awesome T&S website. It’s been almost four years since we created a new one, and we are so excited to be able to share it with you!
After you take a look, we’d love to know what you think. To help guide you, here are ten new things you can find on this website:
Using graphics as featured images for social media posts has become a regular practice that companies big and small alike are using. Unfortunately, many companies are making some easily avoided mistakes.
Having easily accessible contact information in your email signature is an important part of setting yourself up for success, and putting on a professional appearance. But now, people want more than just your phone number and address – they want to connect with you on social media! Fortunately, adding your social media links to your email signature on Gmail is now easier than ever.
If you’ve ever clicked the “CC” icon at the bottom of a YouTube video window, you know that YouTube automatically generates subtitles for closed captioning. But did you know that you can optimize them for search?
For a lot of people, the value of Instagram isn’t as immediately clear as platforms like Facebook and Twitter. And if you’re thinking of something like selfie photos, that’s not surprising. But when used the right way, Instagram is an effective way of reaching your audience where they’re at every day, sharing and viewing photos. So how are organizations using Instagram for business purposes?
What’s in a name? A lot, when it comes to consistency across the web. If somebody searches for you on Twitter using your domain name, but your Twitter handle is different, your company’s Twitter feed might not show up. The same goes for platforms such as Instagram and LinkedIn. Without a consistent name across all of those platforms, potential customers will have trouble finding you. Figuring out an alias for your company isn’t always as straight forward as it sounds.
We can learn a lot about online marketing by observing the habits and strategies of other businesses: what works, what doesn’t work, what encourages engagement, and more. The cookie masters at Oreo have a very active, engaged, and hungry audience. Even if you’re not a cookie connoisseur, there’s still a lot that we can learn from their strategies on Instagram.
Inconsistent branding across social media platforms can cause people to become confused, lose trust, and even wonder if they’ve found the right organization (or not). That means you need to be intentional about the image your organization presents online. Let’s look at some ways to make your social media branding consistent across all the platforms you use.