My guest for this episode was Mike Koehler, with Smirk New Media here in Oklahoma. Mike talks about how you should start your online marketing by listening. And when you do start sharing, Mike has the right mix for content, which he calls the 3 C’s. Also, Mike talks about the advantages of experimenting with a personal account first, and why dermatologists shouldn’t talk about their sandwiches online.

Chris Dodds was my guest for this episode, from FocusFire IT Consulting, Websites Need Words, and T&S Web Design, which is actually my company. Chris shares info about the online marketing he’s done with the multiple companies he’s run and been involved in. Specifically, he shares the phased approach he used when marketing Websites Need Words.

For the inaugural episode of OOMPHcast, I’ve interviewed Kyle Golding with The Golding Group. They’re a strategic planning, positioning, and branding agency with an office in Oklahoma City. They specialize in businesses and nonprofits focused on growth and longevity. Kyle shares some great information from his years of experience, including information specific to nonprofits, and the importance of knowing your market and audience when marketing online.