Mike Hoang was my guest for episode twelve. Mike is with KM Marketing. He shared three tips for online marketing, what the mindset of the typical Facebook and Twitter user looks like, and a specific tip for Facebook involving photos.

My guest for episode 11 was Jill Castilla, President & CEO of Citizens Bank of Edmond. Jill shared how looking at social media as conversations has helped, why Twitter is her social media platform of choice, and the story of how Citizens Bank accidentally ended up on YouTube.

For our tenth episode, I was the guest! I shared four concepts that, if you don’t understand them, can lead to either the perception of failure, or actual failure, when marketing online. I spoke about the whole point, the right order, your recipe for content, and the point of optimization.

My guest for episode 9 was Elizabeth Caldwell, Communications Specialist at Girl Scouts of Western Oklahoma. Elizabeth shared how they use Facebook Insights, the pros of being a local presence of a national organization, what “theme days” are, and how the Girl Scouts use the iOS Facebook Pages app.

My guest for episode 8 was Gunnar Hood with WSI Digital Marketing. Gunnar shared his expertise on the digital ecosystem, including the four pillars of online marketing, the importance of analytics, and even how the internet used to be like homes on Little House on the Prairie.

Clint Williams, Executive Director of The Mary Abbott Children’s House was my guest for this episode. Clint shared his experience with us, including advice to start with goals, then back into tools. He also shared why his organization chose to use an email newsletter, and how nonprofits should choose donor management software, which applies to CRM software in the for-profit world.