It’s New Year’s Eve and many people are getting ready to charge into 2014 with a shiny new marketing plan. They’re going to blog every day and get more active on Twitter and LinkedIn. Potential customers will be impressed by the flood of content and updates. It’s going to be a great year. It’s going to be different—better than last year.
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One of the questions that comes up a lot when people ask me about blogging is “How long should my blog entries be?” I’ve struggled with the same issue and did a lot of research over the last couple of years to find out what other writers, content strategists, and marketing gurus think.
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Whether you’re on social networks, working on your email newsletter, or blogging on your website, you should be working on getting others to Know, Like, Trust, and Value you. Value is a key component of that, because people that don’t know what you do or aren’t in the market for what you do won’t do business with you.
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When marketing online, you want people to Know, Like, Trust, and Value you. One of the more challenging aspects of that is getting people to trust you. So how do you do that? Getting people to Trust you requires that you Show Integrity. Let’s look at a few ways to visibly demonstrate integrity online.
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It’s the last month of the year and the end of our 10th year anniversary celebration & giveaway-athon (It’s a word. I made it a word. With a hyphen.) We’ve been giving away awesome prizes all year and this month we want to do something a little different.
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As we’ve discussed before, the whole point of marketing your organization online is to get people to Know, Like, Trust, and Value you. So what are some ways you can get someone to like your organization?
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What’s the whole point of marketing your business or nonprofit online? Too often, we can get bogged down with new tools, features, and changing capabilities. We lose track of what it’s really all about when we get caught up in the details. Really, the point of marketing online is pretty simple. And if you can keep it in mind, it makes decisions about online marketing a lot easier.
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Maybe you’ve got a lot of web traffic, but no one seems to stay on your site. No one leaves a comment. No one shares your links. When you ask people if they’ve read your most recent post they say, “Umm… Yeah, it was good. What was it about again?” They haven’t read it, because your blog is hard to read. You might have good ideas, but you aren’t following some basic rules.
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The end is drawing near for the year-long celebration of our 10th Anniversary as a business. It’s time to up the ante! For our second-to-last month, we have the privilege of giving away three months of Sandler Training classes.
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You may or may not already be using LinkedIn. But even if you are, if you are with a smaller organization, chances are good that you don’t have a Company Page set up. If you market to professional business people, are in HR, are in sales, or market to other businesses, you need to get going! Here are four tips you can implement fairly quickly.
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