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Dive into our insights, expertise, and company culture. We've been blogging since 2008, so enjoy our articles.

How to know which image files you should use

By Holly Kosec | March 18, 2014

When you’re working with a web designer or trying to do things on your own, there might be some confusion about all the different file types you see for images. It’s understandable, there are a ton of different image file types.

I’m here to take the mystery away and give you some easy guidelines for knowing which file types to use when. Hopefully it will make your conversations with web designers and the work you do on your own a little less stressful.

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Marketing Online In The Right Order – Build Engagement

By Tim Priebe | March 11, 2014

All too often, clients come to me confessing that they feel like they’ve failed when marketing online on their own. I know that for every time I hear that confession, there are many others that are keeping their feeling of failure a secret.

For some of those, that frustration can easily be avoided, simply by sticking to some specific steps in a specific order.

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Marketing Online In The Right Order – Build Your Audience

By Tim Priebe | March 4, 2014

If you feel embarrassed because you feel like you’re failing on your Facebook page, email newsletter, blog, or YouTube channel, you’re not alone. Plenty of people get discouraged because they feel like they haven’t met with success marketing online.

If that’s you, the reality is that you may have just missed one key step, or gotten the steps a little out of order.

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Marketing Online In The Right Order – Build Consistency

By Tim Priebe | February 25, 2014

It’s common to feel frustrated when marketing your company online. It doesn’t matter if you’re blogging, using social media, or sending out an email newsletter. If it doesn’t meet your expectations, you can feel like a failure.

But feeling like a failure is often simply a result of doing some key online marketing steps in the wrong order, or leaving out steps altogether.

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Marketing Online In The Right Order – Build Your Platform

By Tim Priebe | February 18, 2014

If you have that nagging feeling of failure when marketing your organization online, you’re not alone. Plenty of other people have felt the same way you have. The key is to move past that by figuring out what you did wrong, and correcting it.

In many cases, I’ve found that people had that feeling of failure because they were doing some key steps out of order. Or maybe they were leaving out some steps entirely.

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Marketing Online In The Right Order – Build Your Plan

By Tim Priebe | February 11, 2014

It’s common for people to experience frustration when marketing their business or nonprofit organization online. Time and time again, I’ve found the frustration stems from doing some key steps in the wrong order, or leaving steps out entirely.

Over the next few blog entries, we’ll take a look at the five steps for avoiding that feeling of failure when marketing online.

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Can you use one of these Valentine’s cards?

By Holly Kosec | February 4, 2014

It’s almost Valentine’s Day and everyone is about to start scrambling to find the perfect cards and gifts for their friends and loved ones. Since picking through cards at Walgreens can sometimes be more frustrating than fun I decided to put together a few Valentine’s Day card designs for our T&S friends to use.

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How to resize your pictures for the web

By Holly Kosec | January 28, 2014

You’ve probably come across a website where all the pictures seemed just a bit off. They were either too big, too small, or cut up in a way that made the picture look bad. Fortunately, resizing pictures is fairly easy. The resizing process is different on Mac and PC, so I’ve broken the instructions out for each below.

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Why assumptions will drive your audience away

By Guest Blogger | January 21, 2014

When you’re running a business or working within a particular niche, it’s easy to to fall into the habit of making assumptions. The issues and concepts you deal with day-to-day may seem obvious and self-explanatory. Industry terms and buzzwords might slip into casual conversations with clients, because you assume everyone knows what you’re talking about.

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How to win rabid fans by creating content people hate

By Guest Blogger | January 7, 2014

Everyone wants to be loved. The problem is, trying force people to love you doesn’t really work. Many people fall into the trap of over-tempering their marketing content and branding, because they want to appeal to everyone.

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