If you’re running an email newsletter, or considering starting one, there are a lot of options out there to choose from. The decision making process isn’t always easy. But we at T&S have consistently recommended MailChimp for the last few years. Here are a few features that may resonate with you. At the very least, they’re features I’ve found useful.
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For many, it’s a no-brainer to have a presence on LinkedIn. And many organizations go beyond making sure their staff have profiles, but actually create a Company Page as well. But what good does that do if nobody’s following your company? And how do you get followers? Fortunately, you can use a method I’ve tested that has proven to increase LinkedIn followers.
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For our tenth episode, I was the guest! I shared four concepts that, if you don’t understand them, can lead to either the perception of failure, or actual failure, when marketing online. I spoke about the whole point, the right order, your recipe for content, and the point of optimization.
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You’re probably not guilty of this, but many people hop on social media simply because they think they’re supposed to. But if you don’t have a social media strategy, you’ll be wasting time, money, and resources. So how do you determine that strategy?
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In celebration of Tim’s upcoming book, Blog A Week, I’ve decided it would probably be a good idea to put it to the test. It can sometimes be tough to find a good topic to write about, and this book can help you think of some out-of-the-box ideas. That’s where I got the idea to write about my “toolbox”, or things that I use every day as a designer, and why I love to use them.
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My guest for episode 9 was Elizabeth Caldwell, Communications Specialist at Girl Scouts of Western Oklahoma. Elizabeth shared how they use Facebook Insights, the pros of being a local presence of a national organization, what “theme days” are, and how the Girl Scouts use the iOS Facebook Pages app.
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If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses. Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?
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One of the great benefits of technology is that it often makes existing tasks easier to accomplish. That’s also one of the downsides of technology. When it comes to something like social media, it’s incredibly easy to put your online marketing on full auto-pilot. But for businesses to get the full benefit of their online marketing, they have to be willing to invest a little time in parallel to all the automation.
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My guest for episode 8 was Gunnar Hood with WSI Digital Marketing. Gunnar shared his expertise on the digital ecosystem, including the four pillars of online marketing, the importance of analytics, and even how the internet used to be like homes on Little House on the Prairie.
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T&S Web Design has been around since 2003. When we originally started, there was usually one website per organization, and that’s how you did all your online marketing. Boy, have things changed! And that’s why, after 11 years of operating under the same name, we’ve changed our name to T&S Online Marketing. Here’s just a few things…
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