Should my business be on Twitter in 2023?

By Leann Priebe on May 31, 2023

By Leann Priebe on May 31, 2023

It’s 2023, and Twitter is still around. In the last year, the platform has gone through more changes than a chameleon on a disco dance floor. From new features to controversial policy updates, it’s enough to make a small business owner wonder, “Should my business still be on Twitter?”

While each company and nonprofit is unique and requires different marketing strategies, Twitter can still be a valuable platform in 2023. Let’s take a look at why that is!


First, Twitter is an excellent real-time platform for businesses to engage with their audience. Twitter’s fast-paced nature makes it an ideal platform for live events, product launches, and breaking news. 

This can be particularly beneficial for businesses looking to build a strong brand reputation and connect with their audience on a more personal level.

Thought leadership

Second, Twitter can be an excellent platform for businesses to showcase their expertise and thought leadership. By sharing industry insights, trends, and news, businesses can position themselves as leaders in their respective fields. 

This helps build trust and credibility with customers and establish a strong reputation as an expert in their industry.

Brand awareness

Twitter is a high-visibility platform where you can easily share news, updates, and promotions about your business. By consistently posting engaging and informative content, you can build brand awareness and keep your business top-of-mind with your audience.

Why not use Twitter

Of course, like any social media platform, Twitter does have its drawbacks. 

For example, the platform can be noisy, with plenty of content competing for users’ attention, its character limit can make it challenging for businesses to convey their message effectively, and posting can take time and effort.

While Twitter may not be the best fit for every small business in 2023, it can still be a valuable part of an overall social media strategy. While none of our clients have a “Twitter-first” approach, many of them still find value in using the platform to engage with their audience, build thought leadership, and drive website traffic.

We understand the importance of tailoring your social media strategy to your unique business needs and goals. So if Twitter aligns with your target audience and social media goals, we can help you make the most of the platform and achieve your desired results.

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