What is HubSpot used for?
There’s a reason HubSpot is often called the “one stop shop” for marketing and sales. It can be used as a CRM, as a marketing platform, for marketing and sales alignment, as a customer service platform, as a website, landing page, and blogging platform, and as a marketing automation platform. In other words, it’s an all-in-one solution that can help you with all aspects of your marketing and sales efforts.
If you have a sales team that could benefit from knowing how their leads are engaging with marketing material, HubSpot could be a great option for you!
Want to know which service page on your website your lead spent the most time on? HubSpot can tell you that!
Wish you could customize your marketing emails based on which ideal client profile a lead matches? You can, with HubSpot!
Let’s dive into a high-level overview of what HubSpot is used for.
Marketing capabilities
Hubspot’s marketing capabilities are amazing, and one of the biggest reasons we like them. The marketing capabilities are even more powerful when used by an organization that has salespeople. The salespeople can see what their prospects are interested in by looking at how they engage with their marketing.
Email marketing
One of the coolest things about HubSpot is that it offers email marketing capabilities. You can use HubSpot to create beautiful email newsletters. Like most major email marketing platforms, you can track how your subscribers are engaging with your emails.
Social media scheduling
HubSpot also offers social media scheduling. This means that you can create and schedule your social media posts in advance. This is a huge time saver, and it allows you to be more strategic with your social media marketing.
Marketing automation
HubSpot’s marketing automation capabilities are top-notch. This includes things like lead nurturing, email personalization, and plenty more.
Contact management
HubSpot’s contact management features are great. You can segment your contacts into different lists and groups. This allows you to send targeted emails and messages. You can also set up Personas and pick which one applies to each contact, allowing you to further customize your marketing to those contacts.
Websites & blogs
While I prefer WordPress for websites and blogs, Hubspot does have that capability. You can build your entire website in Hubspot, or just host your blog there.
Landing pages
HubSpot’s landing pages are easy to create and they’re highly customizable. Plus, they have built-in A/B testing, which is a great feature for maximizing your results.
CRM for salespeople
HubSpot’s CRM is a great tool for salespeople. It allows them to track their interactions with prospects and customers. Plus, they can use the CRM to manage their pipeline and close more deals.
I may be biased, but I think the best reason for salespeople to use HubSpot’s CRM is because they have instant access to intelligence about their leads. They can see how each lead has interacted with the marketing material, and even help the marketing team customize the information they send to each lead.
Customer service platform
HubSpot’s customer service platform allows you to create a knowledge base, track customer tickets, create surveys, and even chat with customers in real-time.
If you’re looking for a comprehensive marketing and sales solution, HubSpot is definitely worth checking out. And, if you want professional HubSpot help, we’d love to help you take your marketing to the next level! We’re a certified HubSpot partner, and we would love to chat to see if we can help you.