The guest for episode 24 was Carl Britton Jr., President of In Their Face Marketing. Carl shared some lessons he has learned working with independent pharmacies, and other industries, on their social media. Learn about why every company should have a Facebook ad budget, the advantage small local companies have when marketing online, and much more.
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Even though Facebook is limiting how much of your audience sees any given message, it’s often still the best choice for an organization to reach their target market. Many online marketers say that Facebook is a must for every organization, although I don’t think I would go that far. The single quickest way to build your audience on Facebook is simple.
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One of the advantages of having your own online audience online is the fact that they’ve essentially asked you to stay in communication with them. But where traditional advertising like print ads let you use their audience, with online marketing you have to build your own audience. Here’s a very specific tactic we’ve seen work on LinkedIn Company Pages.
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Episode 23’s guest was none other than Jimmy Owens, the owner of DesignTunnel. Jimmy shared a number of tips about online video marketing, including info on both YouTube and Vimeo, and when one makes more sense than the other.
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Having an online audience is key to your marketing being effective. But before you can begin thinking about how to grow it, you need to figure out who is in that audience. Who would be interested in your services? Or in supporting you and your business? Let’s take a look at how to identify your online audience.
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If you’ve ever talked to an expert on a specific online marketing tool, they frequently tell you that you’re not spending enough time with it. But in reality, every tool and every platform isn’t right for everyone. While LinkedIn can be a powerful tool, it’s not the best fit for everybody. Let’s look at how you can tell if you should invest time in the popular social media site.
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Our guest for episode 22 was Patrick Allmond, the owner of Focus Digital Marketing Agency. Patrick shared all sorts of tips for podcasting, including how to tell if podcasting is a good fit for you, as well as how you can get started.
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Whether you’ve never had a website or have had one for years, you may benefit from some guidance on domain names. You may be fine with the one you have, or you may need some guidance in picking a new domain name. This quick insider’s guide will help you make sure you have the best domain name for your organization.
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Picking a web design company can feel like an overwhelming task. You may have a lot riding on your investment. Without technical and marketing expertise, it can be difficult to know whether you’re making a good choice. Here are six warning signs you may be picking the wrong web designer.
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Episode 21 is a first, with two guests at once! Krista Bruce is a Media Relations Manager, and Gina Yannarell is a Digital Media Strategist. Both Krista and Gina are with Koch Communications. Krista and Gina shared tips for building relationships with reporters on social media, the importance of Twitter in media relations, and how internal brainstorming sessions can be useful.
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