People do business with those they know, like, and trust. If you want people to do business with you, you need some way of establishing that trust. That way, people will feel comfortable approaching you and doing business with you. But if you’re not careful, you may actually be losing that trust with your blog!
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Your readers need to feel like you’re a real person. Otherwise your blog will feel cold and impersonal. While your actual content might be great, the delivery makes a huge difference. Of course, it’s easy for me to say you should write in your own voice. But how do you actually do that?
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Most people that are in business want potential clients and customers to find them. And since we’re in the 21st century, more and more of those people are using Google and other search engines to look for you. So how can you ensure they’ll be able to find you?
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As we already know, marketing online requires an audience. If you have no audience, you’re wasting your time marketing online. But many people trying to market their organization on sites like Facebook, Twitter, Google+, and LinkedIn struggle with building that audience. Last time, we looked at building your audience by doing them a favor. But taking one more step greatly increases your chances of getting them on board. Simply put…
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It’s pointless to market online without having an audience. Whether it’s Likes on Facebook, Followers on Twitter or LinkedIn, or people who have you in their Circles on Google+, you need to build an audience before you need an audience. So what can you do to build your audience online?
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So now that you know the purpose behind your email newsletter and what your plan is for the content, one question remains. How often should you send out your email newsletter? It seems like everyone who runs an email newsletter has an opinion.
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An email newsletter is nothing without content. But what content should you include? Let’s take a look at how to plan the content for your email campaigns.
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Your email marketing has the potential to be your most useful online marketing activities. But if that’s your goal, you need to have a plan. As the saying goes, a goal without a plan is just a wish.
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Hooray, it’s March! We’re officially 1/6 of the way through 2013, which means it’s time for yet another special/giveaway to celebrate 10 years of T&S in business. This time, we’ve got some free hosting for current clients, as well as a good deal on hosting for everyone!
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If your website uses WordPress, you may wonder if you should keep up to date on the most current copy of WordPress. Like anything, there are pros and cons to keeping it up to date. Let’s look at a few of those, so you can make an informed decision on your own.
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