In a time where it’s a struggle to get people to read even the first few lines of an email, you’ve got to get creative if your emails are especially long. Kathy Harms, Executive Director at Teen emPower!, has successfully implemented a sort of hide-and-seek to get her supporters to read through emails to get important information.
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Social media, search engine optimization, and other online marketing tools are good. But none of them match the effectiveness of email marketing. An email reaches your customer where he or she is always at – their inbox. And when you send information out to your customers, you’re sending it to people who are already interested in you.
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While I’m a little biased, I think online marketing is great. But too often, people get confused on the difference between sales and marketing. And you can lose sales if you don’t understand the difference. Over the last few years…
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The world of social media platforms is constantly evolving. Platforms seem to go from obscurity to being used by major corporations in a matter of weeks, if not days. The catch? Not all of those platforms are good for every organization. Sure, you don’t want to be left behind when one takes off. But you also don’t want to waste time and money on a platform that isn’t going to help. To help you figure that out, here’s a guide for test-driving these online marketing platforms to see if they’re a fit.
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If you weren’t aware, we here at T&S use MailChimp for our email newsletter, and the email newsletters of our clients. Typically, we recommend that people focus on two email statistics: Opens and Clicks for individual campaigns. However, you can draw some interesting conclusions if you look at the email clients your subscribers are using. Fortunately, MailChimp makes that data super easy to access! Let’s take a look at…
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If you need help coming up with blogging topics, there are plenty of options. You can use Google Analytics, free blogging topic ebooks, or many other resources. But once you finish a brainstorming session and have a list of blog topics, how do you narrow that list down? How do you decide what’s worth blogging about, and what’s not? We’ve developed a system…
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LinkedIn can be a powerful marketing tool, as long as it’s a good fit for you or your organization. They’ve positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members. According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There’s also a good chance your connections and any others who have followed you will see it. So it’s an opportunity to make a good impression. If you’re willing to put in the time, here are six tips for putting your best foot forward with LinkedIn long-form posts.
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Frustrated with the effectiveness of your organization’s social media presence? I’m going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.
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Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?
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You’ve done it. You’ve been hearing forever that email newsletters are great, and you’ve finally sent out your first email newsletter. Or maybe you’ve been sending it out for months now, and you’d like to make some improvements. Or, let’s face it, you may hate your own email newsletter. Whatever the case, let’s take a look at four ways you can quickly improve your email newsletter.
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