A lot of emails sent to a subscription list have content that changes each time, like what we call a blog delivery system or BDS newsletter. These emails are a simple way to get your new blog entry in front of people and help drive traffic to your website.
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At T&S, we have worked with a lot of nonprofits. Probably because I’m known as a bleeding heart who really loves helping nonprofits, especially those who fall into the social services category.
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As an online marketing consultant and speaker, I frequently get asked about how companies can improve their Google (or other search engine) rankings.
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A website without WordPress? Sounds like heresy! We’re huge fans of WordPress here at T&S, but even we know it isn’t always the answer.
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Sure, videos look awesome, but you need to make money, right? Of course you do! And for many businesses, generating leads is the key to measurable return on your online video investment. But anyone can generate leads online. Qualified leads are even better!
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Recently, LinkedIn made some pretty major changes to how messages can work on their platform. Among other things, they added some features that let messages function more like instant messaging, similar to Facebook.
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Okay, so last week I shared one strategic way to invest time (not money) to increase traffic to your website.
Some organizations have more time than cash as a resource, so time is a solution that makes sense in their worlds. But what if you have the opposite situation?
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A lot of people I talk to are wary about putting a financial investment toward getting traffic to their site, because they’re not sure it will bring them any kind of return on that investment.
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Introducing our new videographer! Okay, okay, he’s not really that new, but we kept him a little under wraps because we wanted to reveal our new video services with a big bang!
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Hooray for online videos! With the demand for online video only increasing, smart marketers should definitely be considering it as a tool in their digital marketing toolbox. If you decide to use it, part of your strategy is deciding which video platform makes the most sense for you.
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