Examples of AI in marketing

By Michela Owen on September 11, 2024

By Michela Owen on September 11, 2024

Artificial Intelligence (AI) isn’t just a buzzword—it’s a not-so-secret tool that revolutionizes marketing strategies, making my job easier and stretching our clients’ marketing dollars further. Here are just a few ways our team has harnessed AI to inject a dose of efficiency and innovation into our marketing tactics, ensuring that our clients get the best bang for their buck.

1. Protecting privacy with Leonardo.ai

When privacy is key, but you still need a human face in your marketing, where do you turn? To Leonardo.ai, of course! This clever tool lets us create images of completely fictional people—perfect for when I need to protect someone’s identity without resorting to awkward stock photos of fruit bowls and landscapes.

2. Writing assistance with ChatGPT

As a proud professional writer, I’m choosy about my words. But even I can admit that sometimes two (or more) heads are better than one. ChatGPT acts as my ever-ready brainstorming buddy, helping me flesh out introductions, spice up conclusions, and come up with catchy headings. It’s like having a silent writing partner who’s always in the mood to chat.

3. Naming with ChatGPT

Ever tried to name something? It’s harder than it sounds—just ask my dog, Killer, whose name might suggest a fierce beast rather than the cuddly sweetheart she really is. For more important naming tasks, like domains and blog titles, I lean on ChatGPT. It’s fantastic for whipping up names that aren’t just memorable but also on-brand. It helps turn my whimsical impulses into strategic choices.

Leveraging AI for marketing success

Integrating AI into marketing doesn’t just save time—it adds a layer of intelligence and creativity that’s hard to match. Tools like Leonardo.ai and ChatGPT enhance my work from privacy protection to content creation and even naming things. Whether you’re safeguarding identities, penning the next great blog post, or just trying to find a better name than “Killer” for your next project, AI has your back.

Dive into these AI tools and discover how they can add a twist of creativity and a punch of efficiency to your marketing efforts. Who knows? Maybe AI can even help you choose a pet name that makes a bit more sense!

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