Case Study

Millie’s Table

See how Millie's Table blossomed from franchisee challenges to culinary success with our expert help.

Client overview

Client since 2011

Millie Shores is the passionate force behind Millie's Table. Her vision? To reignite the tradition of families and friends gathering around their tables. At Millie's Table, the emphasis is on crafting meals that not only tantalize the taste buds but also evoke the cherished warmth of home. Whether it's catering for a special event or delivering a comforting dinner for a family, Millie's Table stands as a beacon of home-cooked goodness.

The challenge

When Millie initially embarked on her culinary journey, she was part of a franchise. However, when the parent company unexpectedly closed its doors, Millie faced the daunting task of rebranding and establishing a fresh online identity. The transition from a franchisee to an independent brand was not just about a new name or logo; it was about preserving the essence of her business while navigating the complexities of the digital realm.

Since Millie had known Tim for years, she reached out in early 2011 to see if our team could help.

How we've helped

We first assisted Millie in brainstorming a new company name that would resonate with her values and vision. Once "Millie's Table" was born, we designed a logo that encapsulated the brand's ethos.

Over the years, we've crafted multiple iterations of the Millie's Table website, ensuring it remains contemporary, user-friendly, and reflective of Millie's passion for food. In addition to the website, we've designed business cards that encapsulate her brand's essence. Beyond that, we've also provided invaluable guidance on social media marketing, helping Millie connect with her audience in meaningful ways.

Our work

Services utilized


Social Media


Mobile Websites

Website Management

Website Hosting

Consulting & Training

Millie Shores

If you're looking for a top-notch web design and hosting company, look no further than Backslash Creative. I've worked with them ever since I launched my company! They were able to take my ideas and turn them into a beautiful website. And their managed hosting service is terrific. I don't have to worry about software updates or security, they take care of it all.

They even helped me come up with my company's name and designed my logo. I highly recommend Tim and the team at Backslash Creative!

Millie Shore

Millie's Table

Ready to get started?

Like what you see in this case study? Let's talk and see if we can help you too.