Client overview
Client since 2011
Millie Shores is the passionate force behind Millie's Table. Her vision? To reignite the tradition of families and friends gathering around their tables. At Millie's Table, the emphasis is on crafting meals that not only tantalize the taste buds but also evoke the cherished warmth of home. Whether it's catering for a special event or delivering a comforting dinner for a family, Millie's Table stands as a beacon of home-cooked goodness.
The challenge
When Millie initially embarked on her culinary journey, she was part of a franchise. However, when the parent company unexpectedly closed its doors, Millie faced the daunting task of rebranding and establishing a fresh online identity. The transition from a franchisee to an independent brand was not just about a new name or logo; it was about preserving the essence of her business while navigating the complexities of the digital realm.
Since Millie had known Tim for years, she reached out in early 2011 to see if our team could help.
How we've helped
We first assisted Millie in brainstorming a new company name that would resonate with her values and vision. Once "Millie's Table" was born, we designed a logo that encapsulated the brand's ethos.
Over the years, we've crafted multiple iterations of the Millie's Table website, ensuring it remains contemporary, user-friendly, and reflective of Millie's passion for food. In addition to the website, we've designed business cards that encapsulate her brand's essence. Beyond that, we've also provided invaluable guidance on social media marketing, helping Millie connect with her audience in meaningful ways.