Case Study

Evans Roofing

Marcus Evans had a stellar local reputation but lacked online visibility. Discover how we changed that.

Client overview

Client since 2014

Run by former firefighter Marcus Evans, Evans Roofing provides roof installation, repair, and maintenance services to residential and commercial customers across the Oklahoma City metro area.

The challenge

In 2014, Evans Roofing didn't have any sort of official online presence. There was no website, and there was no social media. When people referred others to him, they assumed they would be able to search online and find him. Unfortunately, that wasn't the case. Without a website, people were assuming that he wasn't a local company, and they were finding inaccurate information out there.

Marcus also knew that people were talking about his company on Facebook because his team had shown him. While he had no interest in being involved in Facebook on a personal level, he knew that his business needed to be on social media.

As it was, he was losing potential business due to not having any online presence. And he knew he would continue to lose business if he didn't get his company online, engaged, and looking professional.

How we've helped

First, our team worked with Marcus to create a website that could be found online, that looked professional, and that legitimized his business. We made sure the website was set up well from a search engine (SEO) standpoint, so that people being referred to him could easily find accurate information about Evans Roofing.

We also created a social media presence for Marcus. We set up accounts and pages for his company on Facebook, Google+, and Twitter. And in the years since we created them, we've also provided social media management on an ongoing basis so he doesn't have to worry about it.

Marcus tells us on an ongoing basis how much he enjoys working with us.

Our work

Services utilized


Social Media



Online Videos

Mobile Websites

Website Management

Website Hosting

Marcus Evans

I love working with Backslash Creative! From the first time I talked with them, they were different. Instead of trying to sell me on themselves, they asked questions to make sure we wouldn’t be a bad fit for each other.

In the years since then, I’ve continued to trust their expertise, and my company looks professional online as a result. I have no desire to update my own website, and Backslash does a great job of taking care of all that for me.

They also do a great job of managing my social media, especially Facebook. I’ve gotten hundreds of thousands of dollars in business that I can track directly back to what they’re doing for me on social media.

Marcus Evans

Evans Roofing

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