Case Study

Beautiful Dream Society

Discover how we empowered Beautiful Dream Society in their fight against human trafficking with a tailored digital strategy.

Client overview

Client since 2021

Beautiful Dream Society is a Christian, humanitarian organization that strives to lead the Lesotho fight against human trafficking by providing prevention, protection, and rehabilitation programs in partnership with all stakeholders.

The challenge

Jennifer Crow reached out and explained that Beautiful Dream Society needed help managing its website and creating content. Our team was very eager to work with BDS!

Jennifer’s ultimate goal was to make Beautiful Dream Society more well-known and educate and inform people about human trafficking. Of course, nonprofit organizations need donations to achieve their goals, so increasing donations was also crucial.

We first met with her in late 2020 to discuss what content she needed help with. Because she wanted people to be more familiar with Beautiful Dream Society, she needed organized and consistent content on her website and throughout BDS’ social platforms. They were occasionally posting, but there was no digital strategy in place.

At this time, Beautiful Dream Society’s website was being managed by two different individuals. One of those was moving on. BDS needed one website manager who was reliable, consistent, and knowledgeable.

How we've helped

We began working with Beautiful Dream Society, creating a digital marketing strategy to help achieve its goals. We have been consistently creating and posting social media and blog content for BDS, sending out email newsletters each month, and managing the website. Jennifer has been pleased!

Although website management and content creation were at the top of the to-do list, we have assisted BDS with other projects as well, including graphic design and print work for its annual fundraiser, One Beautiful Evening.

We continue working with Beautiful Dream Society, always planning for what’s ahead and how we can continue to help the nonprofit achieve its goals more strategically. It’s an honor working with BDS and its founder, Jennifer Crow.

Our work

Services utilized

Social Media


Email marketing


Website Management

Website Hosting

Consulting & Training

Jennifer Crow

Overall, I am really pleased with the way we work together. Working with Backslash Creative really helped our nonprofit, Beautiful Dream Society. Our donations increased, our capacity increased. While more than just our marketing played into that, we certainly had a better year working with Backslash than we did the year before. I'm thrilled!

Jennifer Crow

Beautiful Dream Society

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